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Sep 06, 2010 |
Mary Luckey, Director, Incentive Awards, Maritz Loyalty Marketing
A few years ago Amazon.com entered the Incentive and Loyalty business… then, a couple months ago, just as quickly as they entered, Amazon announced that they were leaving the incentive industry. Although there’s been a lot of speculation about why, and whether or not they’re really getting out of the business completely, the big question that I’ve heard is, “who will replace Amazon?”
 Mary Luckey - Replace Amazon...Why?
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Reward Scheme Members Reveal What They Really Want |
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Jan 26, 2010 |
CMO Council
Programmes doling out rewards but failing to fully connect with customers. The main things reward scheme members want are more rewards for staying loyal and less irrelevant communication, according to the results of a new survey.
CMO Council - Reward Scheme Members Reveal What They Really Want |
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How to Increase Global Engagement |
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Oct 26, 2009 |
Loyalty360
Many companies have global loyalty programs reaching out to members
from 50 or more countries. For a significant number of these programs,
the core market is the local market, and therefore measures to increase
engagement are often targeted towards local customers.
Loyalty360 - How to Increase Global Engagement
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How to drive engagement with smarter loyalty rewards |
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Oct 05, 2009 |
TheWiseMarketer
The reward is a vital part of any loyalty programme, and it must be worth enough to be attractive to the customer yet not cost enough to make the programme unprofitable. It must appeal to consumers of the right profile, and it must cater for wide variations in taste and desires among those customers.
TheWiseMarketer - How to drive engagement with smarter loyalty rewards
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Mar 16, 2009 |
COLLOQUY by Dominic Hofer
Just as retail, travel and other business models have evolved to meet the opportunities and challenges of the digital age, so to must loyalty rewards fulfillment models evolve to take advantage of new technologies and the demands of today’s just-in-time marketplace.
COLLOQUY - The Speed of Choice
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