|
Rewards Credit Cards Pose Moral Quandary |
|
Jan 11, 2010 |
Tim Winship
Did you ever wonder who pays for the miles, points, and perks associated with travel rewards programs? If you did, you probably concluded that whatever costs are incurred by companies to maintain their rewards programs are simply passed along to consumers, in the form of higher prices. That's basically right. Rewards are a marketing expense, like advertising, and ultimately must be recouped by the company offering them.
 Tim Winship - Rewards Credit Cards Pose Moral Quandary
|
|
|
Apr 08, 2009 |
COLLOQUY by Rick Ferguson & Kelly Hlavinka
This report, the 2009 U.S. Loyalty Marketing Census, represents the culmination of massive amounts of work by the COLLOQUY team to source, compile and verify membership numbers for what we believe is over 96 percent of U.S. loyalty programs. In this edition, we also include for the first time Canadian program membership numbers – which makes this document the first-ever comprehensive view of loyalty program memberships in North America available anywhere.
COLLOQUY - CensusTalk 2009
|
|
|
What Does A Loyal Customer Look Like? |
|
Nov 17, 2008 |
1to1 Media by John Gaffney
Customers come in all types, and the products and services they buy run across the spectrum. But new research on customer loyalty shows that "loyalists" across diverse verticals tend to share a similar profile. They are female, tech-friendly, and family-oriented, according to Forrester.
1to1 Media - What Does A Loyal Customer Look Like |
|
|
5 New Strategies in Loyalty Marketing |
|
Jul 23, 2008 |
Target Marketing by Ethan Bold
In our uncertain economic climate, loyalty programs play an increasingly important role for direct marketers. Customer loyalty programs have been around for nearly 30 years in most developed countries in the world, including the U.S. and most of Europe. As a result, it’s a saturated market.
Target Marketing - 5 New Strategies in Loyalty Marketing
|
|
|
Loyalty Leaders Tell All: Innovation in the Age of Ubiquity |
|
Feb 28, 2008 |
COLLOQUY
With a saturated marketplace and disgruntled customers always demanding more, loyalty marketers must rely on an ever-more sophisticated set of strategic and analytical tools to build value-added relationships with best customers. So it was no surprise that, when veteran loyalty practitioners from Canada’s AIR MILES Reward Program, American Express, Coca-Cola, Gap and Hilton convened in Chicago to deliver insight into their own best practices.
COLLOQUY - LeadersTalk
|
|
|
<< Start < Prev 1 2 3 Next > End >>
|
