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Hotel Perks Losing Luster |
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Dec 14, 2009 |
The Wall Street Journal by Kris Hudson
Some large hotel chains, including Marriott International Inc. and InterContinental Hotels Group PLC, are finding that more members of their customer-loyalty programs are redeeming points not for overnight stays but for merchandise, like jewelry and electronics, apparently to use as holiday presents.
 The Wall Street Journal - Hotel Perks Losing Luster
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The value of hotel loyalty programs in a recession |
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Dec 07, 2008 |
Market Metrix by Jonathan Barsky
Although it took a serious recession and the near-collapse of the world economy, hotel companies are making their loyalty programs more attractive. As a result, loyalty travelers will be the recipients of some of the best incentives we have seen in years.
Market Metrix - The value of hotel loyalty programs in a recession
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Differential Benefits to Hotels Marketing Expenses |
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Nov 05, 2008 |
Cornell University by Glenn Withiam
An analysis of marketing expenditures published in the November 2008 issue of Cornell Hospitality Quarterly shows that the return on marketing expenses depends in part on the hotel's product segment, or chain scale.
Cornell University - Differential Benefits to Hotels Marketing Expenses |
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No Charge for Extra Pillows |
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Oct 21, 2008 |
The New York Times by Jane L. Levere
Even as airlines continue to make their loyalty programs more restrictive, hotel companies are taking the opposite tack and making theirs more attractive.
Given that both airlines and hotels have been hit by the slowing economy, why the disparity between their approaches to serving their best customers, the frequent travelers?
The New York Times - No Charge for Extra Pillows
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Hotel Loyalty Programs Increase in Popularity |
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Aug 22, 2008 |
Brandweek.com by Mike Beirne
Airline frequent flier miles aren’t what they used to be. Fees and redemption hassles are prompting airline loyalty club members to reevaluate the value of such programs. Now hotel brands, including Wyndham and Hilton, are taking advantage.
Brandweek - Hotel Loyalty Programs Increase in Popularity
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