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Harrah’s hits customer loyalty jackpot |
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Jan 30, 2008 |
SAS Case Study
Harrah’s Entertainment, the world’s largest gaming company, demonstrates that success is not always based on size or stature. In fact, while Harrah’s competitors have continued to pour more and more revenues into bigger buildings and more extravagant facilities, Harrah’s has chosen to invest heavily in customer relationship management (CRM) technologies and marketing techniques that build customer loyalty.
 SAS - Harrah’s hits customer loyalty jackpot
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Loyalty and Player Points Programs for Online Players |
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Jul 15, 2007 |
PokerListings.com (Compilation)
There are many different loyalty and player points programs available in the world of online poker - so many, in fact, that choosing among them can be an arduous and frustrating process. To make the experience easier, PokerListings.com has compiled a list of the various loyalty programs on the market today.
PokerListings.com - Loyalty and Player Points Programs
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Sizing Up the U.S. Loyalty Marketing Industry |
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Apr 27, 2007 |
COLLOQUY by Rick Ferguson & Kelly Hlavinka
Gaming and Casino sector growth has been slow, but gaming loyalty-program memberships and levels of member activity are demonstrating moderately better health. The current census count is 77.7 million. For years, most players’ clubs awarded only slot play and existed only at the individual property level in Las Vegas and Atlantic City. The spread of gaming to riverboats, race tracks and Native-American reservations across the U.S. has catalyzed U.S. membership growth.
COLLOQUY - CensusTalk Gaming
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Is Your Frequent-Player Program Working Hard Enough |
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Jul 08, 2006 |
The Lacek Group
Over the past several years, almost every casino property has developed and deployed a program dedicated to its frequent players. But, over time, programs can become stale, making them less effective. If the program becomes an expectation, rather than a valued player benefit, it loses the power to drive incremental play.
The Lacek Group - Is Your Frequent Player Program Working as Hard as It Can for You
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