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Interview with LoyaltyOne's Bryan Pearson |
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Oct 08, 2009 |
National Post by Hollie Shaw
Mr. Pearson, who first joined parent company Alliance Data Systems in 1992, spoke recently with the Financial Post's Hollie Shaw about Canadians' attitudes towards loyalty programs, the recession and the Christmas rush.
 Financial Post - Interview with LoyaltyOne's Bryan Pearson
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How Loyalty in Eastern Europe Compares to the US |
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Oct 04, 2009 |
Loyalty 360 - First Annapolis by Sarah Phelps
First Annapolis conducted a survey of points-based loyalty programs in the United Kingdom, France and Germany. Three key findings emerged: first, value propositions are tied to the same fundamentals; second, the biggest differences can be explained, at least in part, by interchange levels and scale economies; third, incentive marketing is still alive on both sides of the pond.
First Annapolis - How Loyalty in Eastern Europe Compares to the US
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Loyalty to catch consumers attention in 2009 |
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Dec 30, 2008 |
TheWiseMarketer
British consumers feel that loyalty rewards are more valuable in a recession, with 95% having actively participated in travel and shopping reward schemes, and 90% planning to redeem them during 2009, according to research published by the Air Miles travel rewards programme in the UK.
TheWiseMarketer - Loyalty to catch consumers attention in 2009
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Responsive customer loyalty: Creating customer commitment in retail |
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Aug 05, 2008 |
Aberdeen Group & Vesdia Corporation
Retailers that want to achieve best-in-class performance in the current economic climate should begin to make customer loyalty programmes a top priority in their strategic marketing agenda, according research from Aberdeen Group and loyalty marketing firm Vesdia Corporation. The research report identifies the characteristics common to best-in-class retailers and highlights the use of customer loyalty offerings to both increase revenues and improve customer buying behaviour.
Aberdeen Group - Study examines retail customer loyalty ideas
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The Loyalty Marketing Mix |
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Jun 12, 2008 |
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COLLOQUY by Rick Ferguson & Kelly Hlavinka
The COLLOQUY Retail Loyalty Index is built from a survey of 3,000 U.S. consumers across six key demographic segments. It offers a revealing look at the retail brands to which consumers are most loyal, the fundamental factors that drive store loyalty, and the subtle differences in consumer definitions of loyalty related to store brands, retail categories and consumer segments. The survey results demonstrate that, while EDLP tactics successfully build sales through frequency, this success comes at a cost.
COLLOQUY - RetailTalk
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