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Our world is changing all the time. Register to find out how.| Frequent flyer guru to join Loylogic |
| Oct 10, 2006 | |
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Zurich, Switzerland – 10. October, 2006 – Randy Petersen, the world’s leading frequent flyer expert, has joined the advisory board of Zurich-based reward services provider Loylogic Inc. In this position, Randy will provide global support to Loylogic and promote its patent-pending Loypay™ technology, which "makes miles more valuable than money". According to Mr. Petersen, this reward-payment solution constitutes one of the most important loyalty innovations since the first frequent flyer program was launched by American Airlines back in 1983. For Dominic Hofer, CEO of Loylogic, Mr. Petersen’s decision to join the advisory board is a great accomplishment: "Randy is thrilled about our approach and his decision to join reinforces our focus to differentiate loyalty programs with our innovative reward services.” With Mr. Petersen’s support, Loylogic expects to make a breakthrough into the US frequent flyer program market over the coming months. Mr. Petersen is editor-in-chief and publisher of InsideFlyer, considered to be the world's leading publication on frequent traveler programs, and founder of the popular FlyerTalk.com website. In addition, he is Chairman and President of a group of travel-related companies involved in collecting and disseminating frequent traveler program information and providing member support. The Wall Street Journal refers to Mr. Petersen as "the most influential frequent flyer in America," while The New York Times tagged him "the world's leading expert on airline frequent flyer programs." Besides Randy Petersen, several other industry experts are part of Loylogic’s advisory board: Hugh Pride, former CIO of Emirates and CEO of Mercator, Stefan Leser, Executive Vice President Scandinavia & Corporate Development, Kuoni Travel Holding and Dr. Richard Cuthbertson, Research Fellow Retail Marketing, Saïd Business School, University of Oxford. About Loylogic Loylogic is the leading provider of global points ‘earn’ and ‘burn’ solutions to loyalty programs. We help our program customers to boost member engagement by combining loyalty innovation with state-of-the-art technology and the fastest-growing global merchant network. Loylogic Inc. is an independent company with headquarters in Zurich/Switzerland and offices in Atlanta/USA, Dubai/UAE and Riga/Latvia. For more information, visit www.loylogic.com. Information Loylogic Inc. Media Relations Freihofstrasse 22 CH-8700 Kuesnacht/Zurich Phone: +41 43 500 51 55 Fax: +41 43 500 51 56 Email: This e-mail address is being protected from spam bots, you need JavaScript enabled to view it |
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