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E-Gaming (Frequent Player Programs) |
"A striking example of the power of reward programs is Boyd’s purchase of Sam’s Town Shreveport from Harrah’s. The property is estimated to have lost 30% annual EBITDA due to the loss of Harrah’s reward program."
AIM Research Report
Industry Challenges
More and more European countries allow e-gaming. The leading e-gaming organizations invest millions of marketing Euros to gain market share quickly. Frequent player programs provide a guaranteed mechanism for adding value for consumers as well as differentiating e-gaming web sites from their competitors. As competition in the sector grows daily, here are some of the biggest issues:
- Differentiating the e-gaming total experience
- Identifying new marketing opportunities
- Better understanding players and player behaviour
- Delivering international reward programs
The Loylogic Approach
Loylogic develops modular, scalable and international reward solutions for planned or existing frequent player programs in Europe.
Key Features:
- Higher points value at unchanged costs (Loypay™)
- More rewards including packaged (Las Vegas!) travel (Loynet™ )
- Personalized reward experience (Loyshop™)
- Worldwide reward delivery (Loymart™)
- One electronic interface
Key Benefits:
- More valuable loyalty currency than competitors
- Increased e-gaming spending and revenues
- Increased frequent player satisfaction
- Easy-to-integrate IT solution
Click here to discover more about our reward solution.
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