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Retail (Coalition Loyalty Programs) |
"Clubcard delivers a plethora of competitive advantages to Tesco and has been a very material factor, in our view the single most driving force behind Tesco’s emergence over the last decade as the dominant market player in the UK."
AnalystReport
Industry Challenges
Retail margins are notoriously tight. This creates a huge challenge when thinking about offering high perceived-value rewards as loyalty incentives. Other concerns might well include:
- Reward cannibalization
- Packaged travel solutions
- Segmented reward offering
- Communication channels (electronic, mobile)
The Loylogic Approach
Loylogic develops modular and scalable reward solutions for coalition loyalty programs worldwide.
Key Features:
- Higher points value at unchanged costs (Loypay™)
- More rewards, including packaged travel (Loynet™)
- Personalized reward experience (Loyshop™)
- Segmented specific reward shops
- One electronic interface
Key Benefits:
- More valuable loyalty currency than competitors
- Increased retail sales revenues (volumes, price)
- Long-term customer relationships
- Increased customer satisfaction
- Easy-to-integrate IT solution
Click here to discover more about our reward solution.
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