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Payment (Card Reward Programs) |
"Customer loyalty programs have become a market with many currencies, each with different perceived values and implied exchange rates. The currency of credit cards is rising, as credit card firms appear to be seizing strategic control by capitalizing on customer demand for more options and the declining perceived value of loyalty points."
The New Economics of Loyalty Programs
Industry ChallengesIn five years, 80% of credit cards will offer a type of reward scheme attached to their card product. The main area for differentiation will lie in the reward solution. The key challenges and opportunities the industry is facing vary among regions but include:
- Decreasing interchange fees (MIF)
- Need for innovation and differentiation
- Competitive market environment (SEPA)
- Segmentation (affinity, lifestyle, co-brands)
- Communication channels (electronic, mobile)
The Loylogic Approach
Loylogic develops modular, scalable and international reward solutions for banks, credit card brands and national and international credit/debit card issuers.
Key Features:
- Higher points value at unchanged costs (Loypay™)
- More rewards including packaged travel (Loynet™ )
- Personalized reward experience (Loyshop™)
- Worldwide reward delivery (Loymart™)
- Card product specific reward shops
- One electronic interface
Key Benefits:
- More valuable loyalty currency than competitors
- Increased card revenues (volumes, price)
- Increased cardholder satisfaction
- Easy-to-integrate IT solution
Click here to discover more about our reward solution.
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