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Our world is changing all the time. Register to find out how.| 94% of Frequent Flyers Want Miles-plus-Cash Reward Payment Option |
| Mar 07, 2008 | |
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Kuesnacht/ZH – Loylogic, a leading reward solutions provider to loyalty programs worldwide, made an online survey along with the 2008 Freddie Award voting. More than 9,000 members from 60 frequent flyer programs worldwide participated and one message came through strongly: 94% of frequent flyers want a flexible miles-plus-cash payment option when redeeming rewards. The survey also revealed other interesting facts and trends of the frequent flyer and credit card industry. Only about 30% of the participants feel that the value of their miles has increased over the past three years. As a consequence, 40% of the frequent flyers consider switching from their airline co-branded credit card to a credit card program – about every fifth voter has already done so. Another surprising finding: more then 50% of all frequent flyers consider non-flight rewards a valid alternative to flight rewards and – even more astonishing – one out of six considers non-flight rewards more important than flight rewards. No doubt, this trend might heavily impact frequent flyer programs over the next years. While frequent flyers clearly want new reward options, they are not ready to swap their hard-earned miles for any low value offer. One out of two frequent flyers seeks “Great value” when redeeming miles for non-flight rewards. Hence, increasing the tangible value of miles will be one of the key challenges that frequent flyer programs will have to resolve in future. For more detailed information on the survey, please contact Rob Moerland at This e-mail address is being protected from spam bots, you need JavaScript enabled to view it About Loylogic Loylogic is the leading provider of global points ‘earn’ and ‘burn’ solutions to loyalty programs. We help our program customers to boost member engagement by combining loyalty innovation with state-of-the-art technology and the fastest-growing global merchant network. Loylogic Inc. is an independent company with headquarters in Zurich/Switzerland and offices in Atlanta/USA, Dubai/UAE and Riga/Latvia. For more information, visit www.loylogic.com. Information Loylogic Inc. Media Relations Freihofstrasse 22 CH-8700 Kuesnacht/Zurich Phone: +41 43 500 51 55 Fax: +41 43 500 51 56 Email: This e-mail address is being protected from spam bots, you need JavaScript enabled to view it |
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