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Our world is changing all the time. Register to find out how.| Loylogic: Making Miles & Points More Valuable than Money™ |
| Sep 05, 2006 | |
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Zurich, Switzerland – 5. September, 2006 – Swiss-based Loylogic Inc. has launched its revolutionary Loyalty Reward Shop with Etihad Airways, the National Airline of the United Arab Emirates, where Etihad Guest members can redeem miles for Etihad Flights, stays at the world’s most luxurious hotel Emirates Palace, desert rallies with their families, the latest Apple iPod or even health checks at local medical clinics. Loylogic is the only provider to integrate miles buying, bidding, gambling and giving in its reward shops. Moreover, one single mile can have a value of up to 100 US Dollars due to Loylogic’s unique Loypay™ reward payment technology. Etihad has recognized that a traveler’s biggest criticism is that accrued miles are not always easily redeemable for flights or attractive non-flight rewards. "Our goal is to be a leading 21st century airline”, says Peter Baumgartner, Head of Marketing at Etihad Airways. To set the benchmark in airline frequent flyer loyalty, Etihad has contracted Loylogic Inc., the Swiss-based reward services provider, to operate its Etihad Guest Reward Shop. The result clearly proves to be a new generation of reward shops. It integrates all possible miles redemption types and includes a unique feature to automate donations. Loylogic’s rapidly expanding network of international partners also offers a wide variety of rewards in areas such as jewelry, fashion, electronics, gourmet, leisure and experiences. The key differentiator to current reward shops, however, is the revolutionary and patent-pending Loypay™ reward payment technology. This tool allows loyalty program members to individually select their preferred miles-plus-cash combination to pay for any flight or non-flight reward. Loypay™ dynamically calculates the face value of the miles redeemed depending on the miles-plus-cash combination selected. As a result, one single mile can have a value of up to 100 US Dollars for the program member while the loyalty program sponsor’s costs remain unchanged. After the very successful launch with Etihad Airways, Loylogic plans the release of additional, unique redemption features and is set to expand its reward partner network and client base. “Our objective is to make our client’s loyalty program currencies more valuable than those of their competitors. Program members want to have an attractive reward selection as well as fun when redeeming their miles and points. Providing this important element of a loyalty program is our business. Our objective is to only work with one client per industry and region and our expansion is underway”, says Dominic Hofer, CEO of Loylogic. About Loylogic Loylogic is the leading provider of global points ‘earn’ and ‘burn’ solutions to loyalty programs. We help our program customers to boost member engagement by combining loyalty innovation with state-of-the-art technology and the fastest-growing global merchant network. Loylogic Inc. is an independent company with headquarters in Zurich/Switzerland and offices in Atlanta/USA, Dubai/UAE and Riga/Latvia. For more information, visit www.loylogic.com. Information Loylogic Inc. Media Relations Freihofstrasse 22 CH-8700 Kuesnacht/Zurich Phone: +41 43 500 51 55 Fax: +41 43 500 51 56 Email: This e-mail address is being protected from spam bots, you need JavaScript enabled to view it |
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