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Loylogic successfully launches the new SAS EuroBonus Shop
Jun 11, 2009
Kusnacht/CH – Only six months after winning the pitch process, Loylogic, the leading international reward solutions provider, goes live with the new SAS EuroBonus Shop. For EuroBonus members, the Loyrewards™ 2.0 platform provides a whole new loyalty and shopping experience, with a wide range of personalized services, several redemption features and a worldwide partner network offering over 600 exciting non-flight rewards from top Scandinavian brands to a suborbital space flight. To start with a bang, EuroBonus members can bid for a newly launched Philips 21:9 LCD TV and the points will be donated to a good cause.

After an implementation period of only six months, Loylogic timely goes live with the new EuroBonus Reward Shop. The shop presents itself in a whole new appearance and look & feel and offers the latest loyalty and shopping technology to EuroBonus members. From day one, EuroBonus members worldwide can redeem EuroBonus Points for over 600 non-flight rewards in various shopping categories, such as Home & Living, Style & Beauty and Kids & Family. Another key differentiator is the Loypay™ reward payment technology, which allows EuroBonus Members to individually select their preferred points-plus-cash combination to pay for any non-flight reward.

In addition, Loylogic’s Loyrewards™ 2.0 platform offers a large variety of additional features such as online auctions, raffles and donations. The shop offers a completely personalized reward and shopping experience to EuroBonus members and will help the SAS EuroBonus team engage and retain existing customers.

Bruno Frieden, COO of Loylogic said:
“The SAS EuroBonus Project has, and will continue to be, an exciting project for Loylogic. Together with SAS, the team solved many complexities associated with currencies and government rules to deliver a leading reward solution in just six months. We are extremely happy with the result and look forward to see the EuroBonus program achieve new heights.”





About Loylogic
Loylogic is the leading provider of global points ‘earn’ and ‘burn’ solutions to loyalty programs. We help our program customers to boost member engagement by combining loyalty innovation with state-of-the-art technology and the fastest-growing global merchant network. Loylogic Inc. is an independent company with headquarters in Zurich/Switzerland and offices in Atlanta/USA, Dubai/UAE and Riga/Latvia. For more information, visit 
www.loylogic.com.

Information
Loylogic Inc.
Media Relations
Freihofstrasse 22
CH-8700 Kuesnacht/Zurich
Phone:  +41 43 500 51 55
Fax:      +41 43 500 51 56
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