| How to drive engagement with smarter loyalty rewards |
| Oct 05, 2009 | |
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TheWiseMarketer The reward is a vital part of any loyalty programme, and it must be worth enough to be attractive to the customer yet not cost enough to make the programme unprofitable. It must appeal to consumers of the right profile, and it must cater for wide variations in taste and desires among those customers.  TheWiseMarketer - How to drive engagement with smarter loyalty rewards |
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