Zurich, Switzerland – Until now, frequent flyers could only redeem their miles against rewards if they had the required miles balance. Missing miles could be purchased, but usually at overpriced rates. Loylogic introduces a new alternative called Loypay™, a revolutionary reward payment mechanism that accepts any combination of miles-plus-cash –thereby making miles more valuable than money. The patent-pending technology is based on a sophisticated algorithm which can boost the value of a single mile up to one hundred dollars or more. In order to feel the pulse of the frequent flyer community, Loylogic has launched a campaign at www.loypay.com , which proves to be a great success: Currently, every 28 seconds a frequent flyer votes for getting more value for his or her miles.


Times when frequent flyers had to refrain from ordering a desired reward due to missing miles are over. Loypay™ allows frequent flyers – as opposed to other reward shops – to individually choose the number of miles they want to redeem and just pay the difference in cash. Moreover, the higher the cash portion, the higher the value of the miles redeemed. Due to this revolutionary dynamic function, a single mile can have a value of up to 100 dollars and more rather then a fraction of a dollar as in other shops. The cost for the program sponsor, however, remains unchanged. Loypay™ even helps airlines make money on flight reward bookings. Since the program members not only redeem miles but also spend cash, the airline earns real cash on reward flights and as members maximize the value of their hard-earned miles, they increase the cash portion accordingly. „The Loypay™-technology clearly provides a win-win solution for both frequent flyers and airlines“, says Dominic Hofer, CEO of Loylogic. In November 2006, Loylogic has launched the Loypay™- campaign at www.loypay.com , which makes one thing clear: frequent flyers embrace the fact they can get more value for their miles. Due to the campaign’s success the deadline for participating in the online drawing has been extended to the end of February 2007. Until then, an Apple iPod 80 GB will be raffled off to a participant at the end of each month.




About Loylogic
Loylogic is the leading provider of global points ‘earn’ and ‘burn’ solutions to loyalty programs. We help our program customers to boost member engagement by combining loyalty innovation with state-of-the-art technology and the fastest-growing global merchant network. Loylogic Inc. is an independent company with headquarters in Zurich/Switzerland and offices in Atlanta/USA, Dubai/UAE and Riga/Latvia. For more information, visit www.loylogic.com.

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