Kusnacht/CH, Arlington/USA – Thanks to Loylogic’s revolutionary Loypay-technology, Abu Dhabi based Etihad Airways won the "Industry Impact Award 2007" at the 19th Freddie Awards. The award honors innovations that have the biggest impact on the industry in coming years.

Etihad Guest was honored due to its unique approach to award redemption made possible through Loypay. With the Slider, Etihad Guests can mix any amount of miles and cash to pay for their rewards. Redemption starts as low as 1 mile, allowing every member to get value from the program from the first day. With the underlying algorithm and depending on the miles-plus-cash combination, the Loypay-technology can generate values of 100 Dollars and more for one single mile – something truly unique in the whole industry. “This isn’t a first-generation or even a second or third-generation programme. This new programme has jumped right into a leading position in terms of value and redemptions,” says Randy Petersen.

In addition, Loylogic offers a stunning selection of non-flight rewards from 60 worldwide leading lifestyle brands, and a fresh and personalized website to interact with Etihad Guests, portraying reward categories and channels (mother’s day specials for example).
“These Freddie Awards are a great achievement and proof that we offer the right technology and services to accomplish our mission: to make miles and points more valuable than money. We will further strive to pursue this goal and soon be able to provide our clients with new innovations in the area of miles-auctions and raffles“, says Dominic Hofer, CEO of Loylogic.

The 19th Freddie Awards took place on April 26th in the Crystal Gateway Marriott Hotel in Arlington, Virginia. The Freddie Awards were introduced in order to honor the best frequent flyer and hotel programs worldwide. The Awards are named after late Sir Freddie Laker who attracted fame for pioneering low-cost air travel across the Atlantic in the 1970s.




About Loylogic
Loylogic is the leading provider of global points ‘earn’ and ‘burn’ solutions to loyalty programs. We help our program customers to boost member engagement by combining loyalty innovation with state-of-the-art technology and the fastest-growing global merchant network. Loylogic Inc. is an independent company with headquarters in Zurich/Switzerland and offices in Atlanta/USA, Dubai/UAE and Riga/Latvia. For more information, visit www.loylogic.com.

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