Our aim is to deliver your members the most engaging websites and communications possible. By showing each member the most rewarding rewards or the most appealing points earning opportunities, we maximize your member's loyalty to your brand and engagement with your program.
Loylogic has built its own insight and engagement platform, Loyanalytics, to store and interpret behavioral customer data. Loyanalytics combines the leading reporting, analytics, segmentation and communication tools out there in the market. Armed with advanced customer insight, we understand the earn and burn as well as web, mobile and social needs and wants of our program clients' members. This allows us to personalize their online shopping experience and to continuously improve the usability and quality of our solutions.
Loyanalytics also delivers insight, analytics and reporting to our program clients. Developed to offer everything from basic reporting, to customized dashboard views of the most typical website journeys, our engagement team produces the level of analysis that best suits your needs.
The engagement team works to create integrated marketing plans that deliver the most relevant messages to each customer at every opportunity. For each client we develop price and promotion strategies tailored to their core markets, before we translate them into detailed plans that cover every detail of website, mobile, email and communication planning.
The Loylogic live solutions portfolio is actively managed by the engagement team every day. Branding and creative is refreshed on a regular basis, in line with our clients' guidelines. Merchandising is constantly updated to help members find the best deals. Everything that we learn through Loyanalytics, we apply to maximize the value of our solutions for our program clients and their members.
Mobile solutions are managed with the same level of attention to detail, with regular updates to ensure the customer sees the most engaging content. As with online solutions, we experiment and locate the ideas that work best in each market and situation.
Loylogic's solutions are backed up with full service email marketing and social media management. In line with agreed strategic marketing plans and brand guidelines, the engagement team builds high quality creative to deliver targeted, segmented messages. Constantly reviewing performance and the impact on behavior, we make sure that the most relevant messages are pushed to the most relevant audiences.