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History

Founded in 2005, Loylogic is a global exchange and clearinghouse for virtual currencies with headquarters in Zurich, Switzerland and international offices in the USA, UK, UAE, Latvia and India. Our team shares a strong passion for loyalty marketing and for engaging program members. In less than six years, we brought eight innovations to the industry. Many of them won awards for our program clients and thought leadership recognition for the company.

Today, our leading e-commerce and e-payment solutions power some of the largest, fastest-growing and most innovative loyalty programs in the world.


Company Milestones

Year 2005

  • Formed Loylogic Inc. in Zurich, Switzerland
  • Acquired first airline frequent flyer program client

Year 2006

  • Formed Loylogic Middle East in Dubai, UAE
  • Launched industry-first global e-marketplace Loymart
  • Introduced industry-first 'multi-ticket auctions' and 'multiplier raffles'

Year 2007
  • Won 'Industry Impact Award' for miles-plus-cash payment technology Loypay
  • Achieved industry-leading reward delivery success rate of above 99%
  • Became largest online retailer in the Middle East

Year 2008
  • Developed world's largest merchant network covering every country worldwide
  • Won four awards including 'Program of the Year' for frequent flyer client
  • Enhanced online payment acceptance to 10 major currencies
  • Became largest online retailer in the Middle East

Year 2009
  • Formed Loylogic North America in Atlanta, USA
  • Introduced industry-first global Earn Mall platform
  • Introduced industry-first mobile rewards iPhone App
  • Acquired 1,000 merchants and affiliate partners
  • Access to 10 million products and services

Year 2010
  • Formed Loylogic Eastern Europe in Riga, Latvia
  • Received U.S. Patent for Loypay slider technology
  • Acquired first telecom and global fortune 200 client
  • Won MEGA Award for 'Most Innovative Loyalty Technology'
  • Enhanced solutions support to 19 different languages

Year 2011

  • Formed Loylogic Northern Europe in Brighton, UK
  • Introduced proprietary analytics platform Loyanalytics
  • Introduced proprietary merchant affiliate network Loymax
  • Won the Swiss Economic Award
  • Acquired world’s largest frequent guest program as client
  • Acquired world’s largest frequent flyer program as a client
  • Won MEGA Award for ‘Best in Vendor Loyalty’
  • Formed Loylogic Technology Center in Pune, India

Year 2012

  • Acquired world’s second largest frequent flyer program as a client
  • Acquired world’s second largest frequent guest program as client
  • Acquired world's largest insurance company as client
  • Won another four awards for frequent flyer clients
  • Delivered rewards to more than 150 countries
  • Launched PointsPay company and solution
  • ...


Team Experience

We worked in loyalty-related roles at: Accenture, Arvato Services, Amadeus, American Express, Brierley, Cartera Commerce, EDS, Aeroplan, Hitit, IBS, ICLP, L'Oréal, Maritz Loyalty, MasterCard, Sapient, Tesco, Unilever, Vesdia, Amazon and many more.

We worked on loyalty programs for: AirBaltic, Air France/KLM, Air Miles, American Airlines, American Express, Avis, British Airways, Cathay Pacific, Citibank, Continental, Delta Airlines, Diners Club, Discover, Emirates, Etihad Airways, Fortis Bank, Hilton, Iberia, IHG Priority Club, Jumeirah, Lufthansa, MasterCard, Qatar Airways, Qualiflyer Alliance, SAS, Shell, South African Airways, Singapore Airlines, Starwood Preferred Guest, SWISS, TAM, TAP, Tesco, United Airlines, Virgin Atlantic, VISA, Webmiles and many more.

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PointsPay.com John Smith