Media Coverage
- 2013
Contactless & Mobile Awards 2013 Winners
Contactless & Mobile Awards 2013 Winners Thursday, 02 May 2013
The global appetite for contactless technologies shows no sign of abating as the 2013 Contactless Intelligence Contactless & Mobile Awards honour achievements across a wide range of sectors and countries throughout Europe and further a field.
ContactlessIntelligence.comLoylogic Takes Global Approach With Loyalty Innovation
Loylogic Takes Global Approach With Loyalty Innovation Friday, 15 March 2013
At a time when countless rewards programs offer consumers with a seemingly endless choice, how do you make your loyalty program stick?
According to Dominic Hofer, CEO and founder at Loylogic, the key is letting those consumers use their loyalty points wherever they please. PYMNTS.com spoke with Hofer about Loylogic’s PointsPay system, his company’s approach to loyalty and why having a "liquid" virtual currency is the key to creating loyalty success.
PYMNTS.comNew Partnership Expected to Facilitate Shipping
New Partnership Expected to Facilitate Shipping Tuesday, 29 January 2013
Loylogic, Zurich, Switzerland, has reached a deal with an undisclosed shipping company to consolidate shipping across a single provider, which Loylogic says will provide more consistent shipping to consumers.
Loylogic’s network includes more than 1,500 merchants offering over 10 million products that consumers can purchase by redeeming loyalty rewards from companies such as SAS, Delta, United and IHG.
Loyalty360Schweizer Firma gibt Bargeld für Flugmeilen
Schweizer Firma gibt Bargeld für Flugmeilen Monday, 07 January 2013
Das Sammeln von Bonusmeilen ist für viele Reisende zum Hobby geworden. Der Haken: Geld gibt es dafür bislang nicht. Das soll sich nun ändern. Damit wird das Meilenkonto zum Bankkonto.
Focus OnlineMit Flugmeilen zahlen
Mit Flugmeilen zahlen Sunday, 06 January 2013
Die Internetfirma Loylogic aus Küsnacht hat eine Technologie entwickelt, die erlaubt, Flugmeilen in Bargeld umzuwandeln und auszugeben, wo man will. Diese kommt jetzt bei Air Berlin zum Einsatz. 
NZZ am Sonntag - Mit Flugmeilen zahlenMiles as Money
Miles as Money Friday, 04 January 2013
New technologies enable FFP members to redeem their miles as easily as cash. InsideFlyer - Miles as Money- 2012
Etihad Airways acquires majority stake in airberlin’s topbonus frequest flyer program
Etihad Airways acquires majority stake in airberlin’s topbonus frequest flyer program
In an update to our Breaking News from December 6th, Etihad Airways has announced the purchase of a majority stake in a new entity incorporated to own airberlin's topbonus frequent flyer program, the first step in the establishment of a global loyalty management platform.
ColloquyThe biggest loyalty stories of 2012
The biggest loyalty stories of 2012 Friday, 21 December 2012
The news that PointsPay was launching a mobile-based wallet app for redeeming loyalty points and miles at the POS was the most read story of the year by our readers. Loyalty Magazine - The biggest loyalty stories of 2012Air Berlin Sells Air Miles Stake to Etihad for $243 Million
Air Berlin Sells Air Miles Stake to Etihad for $243 Million Tuesday, 18 December 2012
Air Berlin Plc sold control of its frequent-flier program to shareholder Etihad Airways for 184.4 million euros ($243 million) in a transaction that should help the discount carrier post its first annual profit since 2007.
The Washington PostEtihad Airways’ innovative ‘miles to cash’ solution proves big hit with members
Etihad Airways’ innovative ‘miles to cash’ solution proves big hit with members Monday, 10 December 2012
PointsPay, the innovative solution that enables members of Etihad Guest loyalty program to convert their miles into cash, has been a huge success since its launch at the end of September 2012.
Etihad AirwaysPointsPay – Turn your loyalty miles and points into cash
PointsPay – Turn your loyalty miles and points into cash Thursday, 15 November 2012
I recently had the opportunity to chat with Dominic Hofer, the CEO of LoyLogic about their mobile wallet initiative called PointsPay. PointsPay helps you redeem your virtual currencies (miles and points) as regular currency through its patented mobile e-wallet technology.
Rewards CanadaCan Mobile Wallets Boost Point of Sale Loyalty Programs?
Can Mobile Wallets Boost Point of Sale Loyalty Programs? Friday, 26 October 2012
Dominic Hofer believes loyalty programs work better when the perk "follows" consumers. In other words, when the consumer doesn't have to seek out a specific retailer to cash in on the reward - he or she can redeem anywhere.
American BankerIs miles to cash the future as mobile wallet allows users to spend anywhere?
Is miles to cash the future as mobile wallet allows users to spend anywhere? Friday, 12 October 2012
Here’s an interesting development as a demonstration of the way airline frequent flier and loyalty schemes are headed. PointsPay, part of the Loylogic stable, allows users to convert miles/points into money via an iPhone application.
TnoozPointsPay Launches First Mobile Based Wallet For Loyalty Programs
PointsPay Launches First Mobile Based Wallet For Loyalty Programs Thursday, 04 October 2012
With PointsPay's launch of its mobile based wallet for rewards programs, the loyalty industry vendor fulfills on its fundamental belief that rewards need to be valuable and easy to redeem for members.
Loyalty IPFrequent flyer points are now just money, for real
Frequent flyer points are now just money, for real Monday, 01 October 2012
Loylogic has formally launched the PointsPay platform. The system allows points to be instantly converted into a cash balance on a real world credit card that they issue to you.
Boarding AreaMobile Wallet: Turning loyalty points into liquid currency
Mobile Wallet: Turning loyalty points into liquid currency Friday, 28 September 2012
PointsPay has launched a mobile-based wallet app for redeeming loyalty points and miles at the point of sale.
Loyalty Magazine ArticleBest New Sites for Using Miles
Best New Sites for Using Miles Monday, 24 September 2012
Randy Petersen of Inside Flyer magazine highlights PointsPay as a groundbreaking mobile-based redemption solution for Executive Travel Magazine.
Executive Travel MagazineRoger Williams of LoadFactor interviews Ben Ashwell about PointsPay
Roger Williams of LoadFactor interviews Ben Ashwell about PointsPay Tuesday, 12 June 2012
Check out Loylogic's Director of Sales, Ben Ashwell talk about PointsPay, our latest and most innovative product to date. Ben chats with Roger Williams of LoadFactor, while attending the 21st annual Freddie Awards in New York.
LoadFactorTurning Miles Directly Into Cash Gains Favor
Turning Miles Directly Into Cash Gains Favor Friday, 08 June 2012
Could this be the year we can start spending our frequent flier miles and loyalty rewards like cash?
Fox BusinessFive mobile innovation startups to watch
Five mobile innovation startups to watch Wednesday, 15 February 2012
Check out our latest pick of exciting new European start-ups developing that we think you should know about. These are young companies that we feel stand out as having great potential to become fast growth stars of the future.
Venture RadarErfahrungsbericht von Loylogic AG zum SEF-Award-Gewinn
Erfahrungsbericht von Loylogic AG zum SEF-Award-Gewinn Monday, 13 February 2012
Als Kandidat und schlussendlichen Gewinner des 2011 Swiss Economic Awards ist es eine Ehre einen kleinen Einblick in die Erfahrung und Nutzen des bedeutendsten Jungunternehmerpreis der Schweiz in diesem Blog zu teilen.
Swiss Economic Forum- 2011
Q&A Interview with Ben Ashwell, Sales and Marketing Manager of Loylogic
Q&A Interview with Ben Ashwell, Sales and Marketing Manager of Loylogic Tuesday, 22 March 2011
Customer loyalty is key to the success of many businesses worldwide. Loyalty drives increased product usage, increased spend, and affinity between a brand and its customers. As the travel industry continues to recover from the downturn, hotels can feel the benefits. 4Hoteliers.com - Q&A with Ben AshwellLoyalty Program Misconceptions Unravelled by Loylogic
Loyalty Program Misconceptions Unravelled by Loylogic Monday, 04 January 2010 For our upcoming Briefing Room on loyalty, we asked Steve to answer five burning questions on loyalty and the role it plays in making Loylogic what's next in payments.
Listen to the interview here:
"Loyalty Program Misconceptions Unravelled by Loylogic"
by Dominic Hofer- 2010
"Globiphonization"
"Globiphonization" Tuesday, 30 November 2010
While 2009 was the expected challenging year for many companies and industries, we also find some winners; one of them definitely being the loyalty industry. Over the last couple of months, many companies stress-tested their existing loyalty programs and learned that they have a great tool at hand to navigate through economic downturns.
Loyalty360 - GlobiphonizationThe Flexible Redemption Revolution
The Flexible Redemption Revolution Sunday, 01 August 2010
The greatest challenge facing loyalty programs is to find the perfect reward mix: the combination of tried and tested redemption options in order to whet the appetite of every customer ensuring their engagement levels are high, and drive their loyalty whenever possible.
Loyalty360 - The Flexible Redemption RevolutionA Q&A with Loylogic
A Q&A with Loylogic Wednesday, 30 June 2010 Loyalty 360 recently sat down one-on-one with Ben Ashwell, Sales Consultant and Marketing Manager at Loylogic, to delve into some key issues impacting today’s loyalty programs. A Swiss based reward solutions provider to loyalty program sponsors worldwide, Loylogic helps clients increase the value of their loyalty currency by combining state-of-the-art technology with an international reward network.
Loyalty360 - Q&A with LoylogicFive Burning Quesions on Loyalty: Loylogic's Steve Landuyt
Five Burning Quesions on Loyalty: Loylogic's Steve Landuyt Monday, 04 January 2010 For our upcoming Briefing Room on loyalty, we asked Steve to answer five burning questions on loyalty and the role it plays in making Loylogic what's next in payments.
Listen to the interview here:
"Five Burning Quesions on Loyalty"
by Steve Landuyt- 2009
Extended 60 Seconds Interview with Barry Green of Etihad Guest
Extended 60 Seconds Interview with Barry Green of Etihad Guest Award-winning Etihad Guest has more than 700,000 members from 194 different countries. We recently spoke with Barry Green, Head of CRM & Loyalty and published the interview in the November issue of InsideFlyer magazine. This is an extended version of the interview.
InsideFlyer - Interview with Barry Green of Etihad Guest
Cash and Miles/Points
Cash and Miles/Points InsideFlyer took a close look at the cash plus miles or points for award redemption. The Loylogic “slider” is mentioned as bringing innovation and unparalleled flexibility to the Etihad Guest program.
InsideFlyer Issue Oct2009_Cash And Miles
How to Increase Global Engagement
How to Increase Global Engagement Many companies have global loyalty programs reaching out to members from 50 or more countries. For a significant number of these programs, the core market is the local market, and therefore measures to increase engagement are often targeted towards local customers.
Loyalty360 - How to Increase Global Engagement
Recipe for Reward
Recipe for Reward 
Competition is fierce in the egaming industry. With so many gaming websites out there, it is a market-share game. To acquire and retain a valuable player, the customer experience plays a key role.
EGR Magazine - Recipe for Reward
The Speed of Choice
The Speed of Choice 
Just as retail, travel and other business models have evolved to meet the opportunities and challenges of the digital age, so to must loyalty rewards fulfillment models evolve to take advantage of new technologies and the demands of today’s just-in-time marketplace.
COLLOQUY - The Speed of Choice
- 2008
Doing more with your miles
Doing more with your miles 
CNN's Richard Quest reports from Sharm El Sheikh in Egypt, on how to spend your air miles.
Watch the video
The Global Loyalty Infusion
The Global Loyalty Infusion A worldwide review of loyalty best practices and innovations (including green marketing, open source loyalty and relationship banking) to spice up your loyalty marketing plan.
Loyalty Magazine - The Global Loyalty Infusion- 2007
Das grosse Geschäft mit den Flugmeilen
Das grosse Geschäft mit den Flugmeilen 
Sie wollen sich etwas gönnen? Vergessen Sie die Franken! Eine Packung «Grand Cru»-Truffes von Sprüngli bekommen Sie für 2´840 Meilen; eine Swiss-Army-Uhr für 39´017 Meilen; eine mit Diamanten besetzte Computer-Maus für 1´927´157 Meilen.
Blick - Das grosse Geschäft mit den FlugmeilenSo werden Meilen wertvoller als Geld
So werden Meilen wertvoller als Geld 
Loylogic das junge KMU hat sich zum Ziel gesetzt, die Bonusmeilen aus Programmen für Vielflieger attraktiver zu gestalten. Der erste Auftrag kam aus dem arabischen Raum, weitere könnten bald aus den USA eintreffen.
Handelszeitung - So werden Meilen wertvoller als Geld
Turbulenzen im Steigflug
Turbulenzen im Steigflug 
Swiss-Meilensammler sind unzufrieden. Sie können ihre Meilen nicht einlösen. Die Swiss reagiert.
CASH - Turbulenzen im Steigflug
Goldmäuse für Meilenmillionäre
Goldmäuse für Meilenmillionäre 
Ein kreativer Kopf aus Küsnacht: Der 36-jährige Dominic Hofer möchte der weltweit grösste "Verbrennungsspezialist" für Bonusmeilen und -punkte werden. Die Meilenmillionäre freuts.
Zürichsee Zeitung - Goldmäuse fuer Meilenmillionäre
Die große Versuchung
Die große Versuchung 
Die Lufthansa schuldet ihren Kunden den Gegenwert für Milliarden von Bonusmeilen. Diese tauscht die Airline nicht nur gegen Freiflüge – auch mit Markenartikeln sollen sie den Fluggästen abgeluchst werden.
FTD - Die grosse Versuchung
Unter der Dusche denke ich kreativ
Unter der Dusche denke ich kreativ 
Die Küsnachter Firma Loylogic bietet Webshops der besonderen Art an. Bezahlt wird mit Flugmeilen – manchmal mit mehreren Millionen.
Tagesanzeiger - Unter der Dusche denke ich kreativ
The FFPs of the Middle East
The FFPs of the Middle East The airlines of the Middle East are known worldwide for their customer service and the airlines' frequent flyer programs draw a worldwide membership base. With the growth in air travel, and the load factors of airlines in the Middle East rising to over 70 percent, you can expect to see these programs continuing to grow and evolve.
InsideFlyer.com - The FFPs of the Middle East
Softly, Softly: Rewarding customer loyalty
Softly, Softly: Rewarding customer loyalty
The customer information and insight gained from loyalty programmes, may be the ultimate prize for any retailer. Indeed, the reward element of any loyalty programme can easily be overlooked, as it is often small in monetary terms, but it can have a massive impact on the effectiveness of any loyalty programme in increasing loyalty and expenditure.
European Retail Digest - Rewarding customer loyalty- 2006
Meilenguthaben unter Inflationsdruck
Meilenguthaben unter Inflationsdruck 
Meilenprogramme drohen durch eine zu laxe Vergabepolitik an Attraktivität zu verlieren. Der Verkauf von Meilen an Partnerfirmen spült den Airlines Milliarden in die Kassen. Doch die Explosion der Meilenkonten führt zu einer schleichenden Entwertung der Guthaben.
NZZ am Sonntag - Meilenguthaben unter Inflationsdruck
Zahlungsmittel Bonusmeilen
Zahlungsmittel Bonusmeilen Zürcher Firma hilft den Airlines, 16 Billionen Bonusmeilen zu verbrennen. Immer mehr Fluglinien bauen Webshops für sogenannte Non-Flight-Artikel auf. Den momentan raffiniertesten Shop offeriert die Schweizer Loylogic. Pilotkunde ist die arabische Fluglinie Etihad Airways.
CASH - Zahlungsmittel BonusmeilenJungunternehmer starten durch
Jungunternehmer starten durch 
SonntagsBlick zeigt Jungunternehmer, die den Schritt in die Selbstständigkeit wagten und vom Aufschwung profitieren.
SonntagsBlick - Jungunternehmer starten durch
Meile mit Weile
Meile mit Weile 
Die Airline-Branche boomt, Sitze für Meilensammler werden rar. Die Fluggesellschaften locken Kunden mit Edelangeboten.
FACTS - Meile mit Weile
Frequent flyers vote for greater value for miles
Frequent flyers vote for greater value for miles 
Loylogic, the company behind Etihad's 'Miles+Cash' frequent flyer programme redemption option, is now actively promoting the Loypay reward payment mechanism to help frequent flyer programmes make their miles more valuable to programme members.
TheWiseMarketer - Frequent flyers vote for greater value for miles
Making your miles worth more than cash?
Making your miles worth more than cash? 
A Swiss company has come up with an interesting alternative for spending your frequent flyer miles. Loylogic is pitching a redemption system they call Loypay. If a frequent flyer program adopts the Loypay system, then you use your points toward the purchase of products.
Upgrade Travel Better - Making your miles worth more than cash
Winning the frequent flyer battle
Winning the frequent flyer battle 
Frequent flyer programs have become the most valuable asset of the world’s leading airlines. What sounds like a bold statement became fact on June 30, 2005, when the IPO of Aeroplan’s Income Trust. Since that day a clear value can be put on FFP communities and airline CFOs have a new financing option. How come the FFP business is more valuable than the airline business itself and what are its key value drivers?
FFP Online - Winning the frequent flyer battleMiles are worth more than money?
Miles are worth more than money? Loylogic's new Loypay frequent flyer reward payment technology - the platform behind the recently launched Etihad Guest loyalty programme - is set to make one frequent flyer mile worth as much as US$100.
TheWiseMarketer - What makes airline miles worth more than money
