Loylogic

Softly, Softly: Rewarding customer loyalty

The customer information and insight gained from loyalty programmes, may be the ultimate prize for any retailer. Indeed, the reward element of any loyalty programme can easily be overlooked, as it is often small in monetary terms, but it can have a massive impact on the effectiveness of any loyalty programme in increasing loyalty and expenditure.

pdfEuropean Retail Digest - Rewarding customer loyalty.pdf