Loylogic goes United Kingdom

Zurich, Switzerland and Brighton, UK – Loylogic, the leading global provider of points earn and burn solutions today announced they will further expand their global operation centers, with the opening of Loylogic UK in Brighton, East Sussex.

Ambitious Plans

Loylogic are no strangers to expanding their global footprint, having launched a new international branch every year since operations started in 2005. The UK represents one of the most loyalty-rich markets globally and provides a source of talent and engaged customers for Loylogic to continue their global expansion. A number of core roles will be based in Loylogic UK, and further in-market recruitment and client acquisition is expected in the near future.

Network Hub

The global network of merchants, core to the success of Loylogic’s global earn and burn solutions will be centrally managed from the Brighton office, with continued support from the headquarters in Zurich as well as Loylogic Middle East and Loylogic North America. Additionally creative roles and key account management positions will drive the global business from this hub.

Guy Deslandes, Chief Network Officer at Loylogic will now assume a dual role: also working as UK General Manager. Guy, who joined Loylogic in July 2010, has over 20 years of experience in loyalty programs and has already launched a number of successful new loyalty and partnership businesses around the world.


Guy Deslandes, Chief Network Officer and UK General Manager, Loylogic said:
‘I am extremely excited to have secured the plans to open Loylogic UK. This dynamic market will provide the ideal platform for the Loylogic network to flourish, while at the same time providing closer in-market connections to our clients and suppliers. It is a great combination as we bring the most exciting loyalty company in the world to one of the most established consumer loyalty markets.’

About Loylogic
Loylogic is the world’s leading innovator and creator of points experiences, insights, commerce and engagement. By tantalizing members with more choices and arming programs with insights on behavior – anticipating both present and future needs – we deliver powerful solutions that amplify engagement and build loyalty.

Founded in 2005 with offices around the world and a global content network of more than 500 merchants and 2,000 online stores offering millions products and services, Loylogic, the new paradigm of points-based e-commerce and e-payment solutions, is the partner that the world’s leading loyalty programs trust with making their points and miles loved more. For more information please visit loylogic.com.

Loylogic Inc.
Freihofstrasse 22
CH-8700 Kuesnacht/Zurich
Phone: +41 43 500 51 55
Email: press@loylogic.com