Loylogic launches the first global loyalty points earning solution

Zurich, Switzerland and Atlanta/GA, USA – Loylogic starts the year 2010 with the launch of another exciting loyalty innovation: the first truly global online points earning shopping solution. Loylogic EarnMall™ together with Loylogic EarnShop™ is the latest addition to Loylogic’s fast growing portfolio of loyalty earn and burn solutions.

The announcement of the two new earning loyalty solutions follows just one month after Loylogic announced the launch of the first loyalty program application that allows for real-time points redemption with the Apple iPhone. Both, the Loylogic EarnMall™ and Loylogic EarnShop™ earning solutions launch in January 2010.

Member Experience – Earn more points globally.

The Loylogic EarnMall™ solution, fully skinned in the program’s look and feel, allows members of participating loyalty programs to earn points with online merchants that cover 241 countries. The merchant selection will be fully personalized depending on a member’s defined shipping country and offers functionality to filter out local merchants to avoid cross border shipping, if desired. The EarnMall™ also has international currency capabilities allowing offers to be displayed and processed in the relevant country currency.
The Loylogic EarnShop™ provides members, on a global basis, a dedicated shop where they can earn up to 50 points per dollar spend on selected products or services.

Program Experience – Increase points sales and drive engagement.

The new Loylogic earning solutions will help loyalty programs develop new revenues from partnerships with global online merchants. At the same time, loyalty programs ‘digitalize’ their brand globally and give members, living anywhere in the World, an opportunity to engage more frequently with their preferred loyalty program. Undoubtedly, the new earning solutions will be a key driver of member engagement and foster overall member satisfaction.

Dominic Hofer, CEO of Loylogic said:
“With the addition of the Loylogic EarnMall™ and the Loylogic EarnShop™ solutions, we have become the only loyalty company in the World that can offer points earn and burn solutions out of one single, fully integrated technology platform. This leading technology, our global merchant network – we deliver products and services to 241 countries – together with our smart and innovative team, make Loylogic a unique loyalty partner for the leading travel, payment and gaming loyalty programs worldwide.”

About Loylogic
Loylogic is the world’s leading innovator and creator of points experiences, insights, commerce and engagement. By tantalizing members with more choices and arming programs with insights on behavior – anticipating both present and future needs – we deliver powerful solutions that amplify engagement and build loyalty.

Founded in 2005 with offices around the world and a global content network of more than 500 merchants and 2,000 online stores offering millions products and services, Loylogic, the new paradigm of points-based e-commerce and e-payment solutions, is the partner that the world’s leading loyalty programs trust with making their points and miles loved more. For more information please visit loylogic.com.

Loylogic Inc.
Freihofstrasse 22
CH-8700 Kuesnacht/Zurich
Phone: +41 43 500 51 55
Email: press@loylogic.com