Loylogic takes SAS loyalty program to new heights

Zurich, Switzerland – Following a competitive pitch process, Loylogic, the leading international reward solutions provider, has been appointed by Scandinavian Airlines to build and operate the new SAS EuroBonus Reward Shop.
As well as wide-ranging reward and loyalty experience, Loylogic brings a growing worldwide reward merchant network to the task of strengthening, even further, the member appeal of SAS EuroBonus. The new, award-winning Loyrewards™ 2.0 platform will add another dimension to EuroBonus, taking it into 2009 in good shape to retain and attract customers.

In 2009 EuroBonus members will be able to redeem EuroBonus Points for a large selection of non-flight rewards, thanks to Loylogic. This is a global initiative which brings to fruition the ‘ambition’ that SAS Management referred to in its last Annual Report:

“The Group will also increase its focus on its most loyal customers. Its ambition is for EuroBonus to be the market’s leading and most attractive loyalty program bar none.“

The program is now about to swing into action as Loylogic prepares to put in place the technology, network and expertise which will provide SAS with the strategic and practical solution for driving member engagement.

EuroBonus members worldwide will soon benefit from a personalized reward experience which offers exceptional choice including auctions, games and the very latest gadgets, gizmos and services offering universal appeal, no matter what a member’s taste may be. EuroBonus Points are not only about to open up new possibilities for those who collect them, they’re about to become a real and vibrant currency that, through the Loylogic approach, makes redemptions easier, more exciting and more attractive than has ever been the case.

Loylogic innovation empowers the EuroBonus vision

Commenting on Loylogic’s appointment Mette Ostergaard, Vice President - SAS EuroBonus said:
“Getting the SAS EuroBonus Reward Shop is a prime consideration to enable us to breathe excitement and unrivalled customer appeal into the EuroBonus vision. This is a process which depends on finding a reward solutions provider that stands out above the competition, when it comes to expertise and innovation.

After meeting with numerous key players in the reward field it became clear that Loylogic could offer a technology platform capable of taking us to the next stage, and beyond. We’re hugely reassured by their proven and very strong delivery capabilities, creative business modeling and scalability.

But, at the end of the day, the whole business is about people; knowing you can work with them and depend on them to interpret your strategy and objectives. Loylogic offers a team of real loyalty and reward experts who not only know their own business inside out but also know ours astoundingly well”.

Dominic Hofer, CEO of Loylogic said:
“SAS EuroBonus is a scheme that has always helped to define the sensitive and complex process of loyalty generation. It’s the second longest-running frequent flyer program in Europe and has always been a showcase for innovation.
Our reward solutions at Loylogic offer a very real benefit to clients’ loyalty programs by making sure that they’re truly differentiated from whatever the competition may have come up with; that’s the main characteristic of all the work we’ve done over the last three years. SAS enables us to take our thinking to over 3 million new members,  delivering great reward experiences and consolidating customer relationships over the long term for SAS”.

About Loylogic
Loylogic is the world’s leading innovator and creator of points experiences, insights, commerce and engagement. By tantalizing members with more choices and arming programs with insights on behavior – anticipating both present and future needs – we deliver powerful solutions that amplify engagement and build loyalty.

Founded in 2005 with offices around the world and a global content network of more than 500 merchants and 2,000 online stores offering millions products and services, Loylogic, the new paradigm of points-based e-commerce and e-payment solutions, is the partner that the world’s leading loyalty programs trust with making their points and miles loved more. For more information please visit loylogic.com.

Loylogic Inc.
Freihofstrasse 22
CH-8700 Kuesnacht/Zurich
Phone: +41 43 500 51 55
Email: press@loylogic.com