Making Your Points Loved (Even More!) Through Data

Piyush Khandelwal, Chief Operating Officer

Loylogic’s mission is to make your points loved more and our passion is to continue to find ways in which program points become more attractive to the consumers. 

In light of this, we have an industry leading browse-to-order conversion rate of 8-10% and nearly 60 billion points redeemed to date in our shops.

However, in a bid to increase the conversion rate further, we worked with experts in the retail industry to improve segmentation models which led to the implementation of a strong recommendation engine, resulting in a 30% conversion rate, and a 20% increase in orders coming from the suggested products.

Part of the success of the recommendation engine can be largely attributed to the KPI tree we built to simplify the complex relationship between: traffic, conversion, miles balance, basket value and product pricing. This allows our data scientists to look at key parameters, comparing against timelines or across programs and quickly identify which area(s) Loylogic needs to focus on to increase conversion rates. Not to mention that this information can be accessed by program managers at any time by logging into our new KPI dashboard.

And this is just the beginning. We’re really excited to share the future successes of our larger data project with you as it continues to evolve, making your points loved even more!  

Stay tuned for additional information by subscribing to our newsletter: www.loylogic.com

About Loylogic
Loylogic is the world’s leading innovator and creator of points experiences, insights, commerce and engagement. By tantalizing members with more choices and arming programs with insights on behavior – anticipating both present and future needs – we deliver powerful solutions that amplify engagement and build loyalty.

Founded in 2005 with offices around the world and a global content network of more than 500 merchants and 2,000 online stores offering millions products and services, Loylogic, the new paradigm of points-based e-commerce and e-payment solutions, is the partner that the world’s leading loyalty programs trust with making their points and miles loved more. For more information please visit loylogic.com.

Loylogic Inc.
Freihofstrasse 22
CH-8700 Kuesnacht/Zurich
Phone: +41 43 500 51 55
Email: press@loylogic.com


Tags: Loyalty Marketing, , Loyalty programme, loyalty program