Malaysia Airlines’ Enrich Loyalty Program Launches with Akruu

Enrich Announces Partnership with Akruu

Atlanta, GA – November 10,  2016

There Are Now More ways to earn miles for Malaysia Airlines’ frequent flyers.

Enrich, Malaysia Airlines’ frequent flyer programme will be providing new ways for members to earn points via Akruu.

Akruu has revolutionised the way [miles] can be earned by creating a global portal that allows members of programs to visit  and Akruu their favourite loyalty currencies  in various ways on one website. 

By signing up to Akruu, Enrich members will be exposed to daily offers that will help increase the number of [miles] in their account, which will deepen their engagement with the program through the access to the reward opportunities they can aspire to and achieve.

Commenting on the partnership, Khairul Nisa Ismail, Head of Enrich & Loyalty from Malaysia Airlines Berhad said, “We are excited with the partnership with Akruu that provides the opportunity for Enrich members to earn miles when they shop online.”

“Consumer lifestyle is core to our program and we believe in providing varieties of options for our members to earn beyond flying. The ability to shop online and earn Enrich Miles on all their online purchases on one site will prove to be a great value to our members. After all, it is our objective to truly reward our members through flying and lifestyle,” she added. 

Ben Ashwell, Head of Consumer Products adds: 

We’re really excited to be working with one of the most recognized airline loyalty programs in the world and we look forward to growing the partnership further with Malaysia Airlines.  Our desire is for Akruu to help deepen the relationship between the Enrich program and their members through the range of offers and earning opportunities Akruu will bring every day.

About Enrich 

Enrich, Malaysia Airlines Frequent Flyer Programme (FFP) brings you a world of privileges and preferential treatment. Earn Enrich Miles when you fly with Malaysia Airlines, oneworld member airlines and Enrich partner airlines. Also earn Enrich Miles with your credit card spending, when you rent a car, shop, indulge in recreational activity with our lifestyle partners, and so much more. To sign up for Enrich, visit www.malaysiaairlines.com or download MHmobile app and start enjoying a world of benefits and privileges on Malaysia Airlines.

About Loylogic
Loylogic is the world’s leading innovator and creator of points experiences, insights, commerce and engagement. By tantalizing members with more choices and arming programs with insights on behavior – anticipating both present and future needs – we deliver powerful solutions that amplify engagement and build loyalty.

Founded in 2005 with offices around the world and a global content network of more than 500 merchants and 2,000 online stores offering millions products and services, Loylogic, the new paradigm of points-based e-commerce and e-payment solutions, is the partner that the world’s leading loyalty programs trust with making their points and miles loved more. For more information please visit loylogic.com.

Loylogic Inc.
Freihofstrasse 22
CH-8700 Kuesnacht/Zurich
Phone: +41 43 500 51 55
Email: press@loylogic.com


Atlanta, GA – December 6, 2016

Now, you can earn Royal Plus Miles on Akruu.com.

Akruu is the new, smart way, for Royal Plus members all over the world to earn more miles by aligning [Royal Plus award miles] accrual with consumer lifestyle

Tags: Loyalty Marketing, , Loyalty programme, loyalty program, Loyalty Platform, Global Loyalty Solution