Unveiling a Brand of Choice

Zurich, Switzerland – Loylogic, the leader in global e-commerce and e-payment solutions for loyalty programs, today announced its new brand identity, including an evolved offering suite and a redesigned website. The new brand was created to reflect the company’s significant growth towards being the leading global points commerce provider and builds on the assets created over recent years. Each element of the brand identity highlights the focus on continuing to set new standards in the loyalty and virtual currency industry.

“The launch of our new brand marks a significant milestone for our company, and clearly illustrates our vision and ambition for the future,” said Dominic Hofer, CEO and Founder of Loylogic. “Since founding Loylogic, we were guided by the simple truth that without a great reward scheme, points-based loyalty programs cannot realize their potential to perform. Today, that simple truth has become our strong belief: Reward Choice defines Points Value which drives Member Engagement and Company Sales. With Choice in mind, we design magnetic points experiences that drive Member Lifetime Value of our client loyalty programs.”

Over the recent years, Loylogic has built the leading, truly global points commerce platform for the virtual currency industry. ‘Loylogic ON’ is so powerful, that programs can rollout fully customized web and mobile points reward and collect experiences in less than four weeks from contract signature. The points platform is integrated with more than 500 global merchant partners offering close to 2,000 leading consumer brands as well as over 20 affiliate networks featuring 2,000 leading online stores worldwide. Loylogic ON has already transacted over 53 billion points and generated over USD 600 million worth of e-commerce transactions in more than 170 countries worldwide.

“Consumer communities become more global for almost every company in the world. From day one, Loylogic has built points experiences with ‘global’ in mind. Today we own the most powerful technology that can transact points, miles or other virtual currencies anywhere in the world,” said Hofer. “However, the only true measurement for success is the number of members we engage for our loyalty program partners. Our mission is straight forward: we need to shift revenue to our programs by making their points loved more. That’s what we work hard for each day, and that’s what the new Loylogic brand represents.”

Global brand and design firm MetaDesign spearheaded the rebrand. "It was truly a global initiative," said MetaDesign CEO Alexander Haldemann. "Our offices in Zurich and San Francisco collaborated with the Loylogic team at every phase of the project to ensure success from an international perspective."

About Loylogic
Loylogic is the world’s leading innovator and creator of points experiences, insights, commerce and engagement. By tantalizing members with more choices and arming programs with insights on behavior – anticipating both present and future needs – we deliver powerful solutions that amplify engagement and build loyalty.

Founded in 2005 with offices around the world and a global content network of more than 500 merchants and 2,000 online stores offering millions products and services, Loylogic, the new paradigm of points-based e-commerce and e-payment solutions, is the partner that the world’s leading loyalty programs trust with making their points and miles loved more. For more information please visit loylogic.com.

Loylogic Inc.
Freihofstrasse 22
CH-8700 Kuesnacht/Zurich
Phone: +41 43 500 51 55
Email: press@loylogic.com