- Jan 012021
Milestones 2020
- Formed Loylogic office in Shanghai, China
- Conceptualized Dezerved, a new premier marketplace with exclusive offers for loyalty currencies
- Expanded the partnership with one of the World’s leading FMCG companies to 6 markets globally
- Oct 142020
Loylogic Partners with Miles & More to Launch Multiply Miles, an Innovative New Solution That Allows Members to Earn up to 300% More Miles from Flying
Zurich, Switzerland | 13 October 2020
Loylogic Partners with Miles & More to Launch Multiply Miles, an Innovative New Solution That Allows Members to Earn up to 300% More Miles from Flying
- Apr 282020
The ENTERTAINER Partners With PointsPay To Offer Members the Power to Pay with Loyalty Points
Zurich, Switzerland | 28th April 2020
Global digital lifestyle brand, the ENTERTAINER and PointsPay, Loylogic’s innovative loyalty e-payment platform, announce an exciting new partnership that now offers members the chance to use their loyalty program ‘points’ and ‘miles’ to purchase on the ENTERTAINER.
- Apr 152020
Keeping your loyalty program members engaged while your travel business is on pause
Zurich, Switzerland | 15th April 2020
By Gabi Kool, Chief Commercial Officer, Loylogic
In the global Coronavirus pandemic, travel has come to an abrupt standstill. Airlines and hotels must find ways to keep their best customers optimistic, engaged and primed to rebound.
Much has been written about the impact of the Coronavirus pandemic on the travel industry. The consensus is clear: In its speed, global reach and severity, the current crisis is unprecedented. Amidst fear, health advisories and travel restrictions, a major part of the world’s population has gone into lockdown.
- Apr 022020
Why aren’t loyalty program emails personalized and what you can do about it
Zurich, Switzerland | 02nd April 2020
By Lansy Joseph, Chief Innovation Officer, Loylogic
When was the last time you received an email from an online store that wasn’t personalized to your interests? Years ago, I would imagine. When was the last time you received an email from a loyalty program that wasn’t personalized though? Well, I can say for myself – just last week.
To clarify, by personalization I’m not referring to the basics like having your name, account number or points balance in an email. I’m referring to personalized content relevant to your profile (e.g.: gender, points balance, location, etc.), preferences and interests based on your past browsing and shopping data.
- Mar 192020
Charting the evolution of loyalty
Zurich | Switzerland 19th March 2020
Gabi Kool, chief commercial officer of Loylogic, platinum sponsor of the Loyalty Magazine Awards, explains how loyalty is evolving and why.
- Mar 022020
Loylogic sponsors the Loyalty Magazine Awards 2020
London, UK | 18th February 2020
Loylogic has been announced as the new platinum sponsor of the 2020 Loyalty Magazine Awards. The innovation partner for the world’s leading loyalty programs collaborates with Loyalty Magazine for future growth.
- Dec 162019
Jumbo Electronics and PointsPay to Provide Points Redemption Choices for Loyalty Programs
Dubai | UAE, 16th December 2019
Jumbo Electronics, the leading OmniChannel retailer in the Middle Eastern region and PointsPay, Loylogic’s market-leading e-payment platform, have announced an exciting new partnership, allowing members of leading loyalty programs to redeem points and miles directly when shopping on Jumbo’s e-commerce website.
- Nov 272019
The Painful Reckoning of Incumbent FMCG Manufacturers
Zurich, Switzerland | 27th November 2019
By Daniel Schmidt, Director - FMCG Loyalty, Loylogic
Global consumer goods companies face the unpleasant truth that the success of the past cannot be reproduced in the future without a new approach to marketing. Direct consumer engagement has been the holy grail for decades. Could loyalty programs be the foundation of future success?
- Nov 262019
Loylogic Appoints Gabi Kool as the new Chief Commercial Officer
Zurich, Switzerland | 26th November 2019
Loylogic, the global leader in creating and running e-commerce solutions for loyalty programs, announces the appointment of Gabi Kool as their new Chief Commercial Officer. Gabi joins the current executive team of Loylogic and is based at the Loylogic headquarters in Zurich.