Milestones 2020

• Formed Loylogic office in Shanghai, China
• Conceptualized Dezerved, a new premier marketplace with exclusive offers for loyalty currencies
• Expanded the partnership with one of the World’s leading FMCG companies to 6 markets globally

Loylogic Partners with Miles & More to Launch Multiply Miles, an Innovative New Solution That Allows Members to Earn up to 300% More Miles from Flying

Zurich, Switzerland | 13 October 2020

Loylogic Partners with Miles & More to Launch Multiply Miles, an Innovative New Solution That Allows Members to Earn up to 300% More Miles from Flying

The ENTERTAINER Partners With PointsPay To Offer Members the Power to Pay with Loyalty Points

Zurich, Switzerland  |  28^th April 2020

Global digital lifestyle brand, the ENTERTAINER and PointsPay, Loylogic’s innovative loyalty e-payment platform, announce an exciting new partnership that now offers members the chance to use their loyalty program ‘points’ and ‘miles’ to purchase on the ENTERTAINER.

Keeping your loyalty program members engaged while your travel business is on pause

Zurich, Switzerland | 15th April 2020

By Gabi Kool, Chief Commercial Officer, Loylogic

In the global Coronavirus pandemic, travel has come to an abrupt standstill. Airlines and hotels must find ways to keep their best customers optimistic, engaged and primed to rebound.

Much has been written about the impact of the Coronavirus pandemic on the travel industry. The consensus is clear: In its speed, global reach and severity, the current crisis is unprecedented. Amidst fear, health advisories and travel restrictions, a major part of the world’s population has gone into lockdown.

Why aren’t loyalty program emails personalized and what you can do about it

Zurich, Switzerland | 02^nd April 2020

By Lansy Joseph, Chief Innovation Officer, Loylogic

When was the last time you received an email from an online store that wasn’t personalized to your interests? Years ago, I would imagine. When was the last time you received an email from a loyalty program that wasn’t personalized though? Well, I can say for myself – just last week.

To clarify, by personalization I’m not referring to the basics like having your name, account number or points balance in an email. I’m referring to personalized content relevant to your profile (e.g.: gender, points balance, location, etc.), preferences and interests based on your past browsing and shopping data.

Charting the evolution of loyalty

Zurich | Switzerland 19th March 2020

Gabi Kool, chief commercial officer of Loylogic, platinum sponsor of the Loyalty Magazine Awards, explains how loyalty is evolving and why.

Loylogic sponsors the Loyalty Magazine Awards 2020

London, UK | 18^th February 2020

Loylogic has been announced as the new platinum sponsor of the 2020 Loyalty Magazine Awards. The innovation partner for the world’s leading loyalty programs collaborates with Loyalty Magazine for future growth. 

Jumbo Electronics and PointsPay to Provide Points Redemption Choices for Loyalty Programs

Dubai | UAE, 16^th December 2019

Jumbo Electronics, the leading OmniChannel retailer in the Middle Eastern region and PointsPay, Loylogic’s market-leading e-payment platform, have announced an exciting new partnership, allowing members of leading loyalty programs to redeem points and miles directly when shopping on Jumbo’s e-commerce website. 

The Painful Reckoning of Incumbent FMCG Manufacturers

Zurich, Switzerland | 27^th November 2019

By Daniel Schmidt, Director - FMCG Loyalty, Loylogic

Global consumer goods companies face the unpleasant truth that the success of the past cannot be reproduced in the future without a new approach to marketing.  Direct consumer engagement has been the holy grail for decades. Could loyalty programs be the foundation of future success?

Loylogic Appoints Gabi Kool as the new Chief Commercial Officer

Zurich, Switzerland | 26^th November 2019

Loylogic, the global leader in creating and running e-commerce solutions for loyalty programs, announces the appointment of Gabi Kool as their new Chief Commercial Officer. Gabi joins the current executive team of Loylogic and is based at the Loylogic headquarters in Zurich.