- Oct 142021
Loylogic’s Dezerved.com shortlisted for Golden Loyalty Award in the Best Supplier Innovation category
13th October 2021: Loylogic, the world's leading innovator and creator of points experiences, was shortlisted for the Golden Loyalty Award in the Best Supplier Innovation category for its innovative luxury invite-only media platform, Dezerved.
- Oct 122021
Pointspay Launches New Shopping Platform That Helps Loyalty Program Members To Afford More by Using Points at Checkout
7th October 2021: Pointspay, the leading points payment solution has launched a new online shopping platform for its solution that helps shoppers ‘buy more, pay less’ by spending and earning loyalty points instantly at checkout.
- Oct 122021
Jumeirah Hotels & Resorts partners with Dezerved, the invite only platform for ultra-loyal program members
12 October 2021: Dezerved, the new by invitation only luxury media platform, has partnered with the leading luxury hospitality provider Jumeirah Hotels & Resorts, to further engage all members of its industry-leading rewards programme – Jumeirah One.
- Oct 082021
Pointspay launches new shopping platform that helps loyalty program members to afford more by using points at checkout
- New Pointspay shopping portal allows 8 million loyalty program customers to seamlessly spend and collect points with thousands of online merchants and international brands
- Shoppers can connect multiple loyalty programs to their Pointspay account, as part of Pointspay’s new wallet-like experience for loyalty points
- With the leading MarPay technology solution, merchants can boost average basket value (ABV) by an average of 30% by using Pointspay at checkout
- Oct 042021
- Sep 232021
Why loyalty programs live and die on fresh, relevant, engaging content
According to Campaign Monitor, the average person receives 121 emails a day. This doesn’t include personal emails, or messages through digital apps or platforms such as WhatsApp or Facebook.
- Sep 222021
How CPG Brands Can Win the Battle for DTC Engagement
Over the past ten years, the landscape that CPG brands operate in has evolved rapidly. Historically, these brands (also referred to as FMCG) have been dependent on ‘middleman’ retailers to sell to the consumer and have relied on costly mass media advertising to engage with audiences.
- Sep 132021
- Sep 092021
Lufthansa Frequent Flyer Program Tests a Direct-to-Consumer Warby Parker Model
Lufthansa’s test partnership may or may not work out. But what’s certain is that all major travel rewards programs have broad opportunities to use their customer databases in ways that luxury retailers such as Aston Martin and Omega will actually like. - Sean O'NeillAug 312021
Dezerved partners with SIXT to offer exclusive rewards and experiences to loyal customers
- Registered SIXT customers can access the Dezerved marketplace platform for free and receive complementary credits to access exclusive content, insights and offers with a range of luxury brands
- Later in 2021, SIXT will release premium offers to Dezerved’s high value community members
