Almost 88 % of frequent flyers have a redemption goal in mind – but do programs know that goal?

Loylogic, the leader in global e-commerce and e-payment solutions for loyalty programs, has provided insight into the behaviour and preferences of how frequent fliers redeem and collect miles and/or points.

The Millennial Currency: How Many Points Are You Worth?

As the competitive loyalty industry continues to transform in a number of ways, there is one constant everyone is watching: points as a true currency.

Loyalty and Rewards - The Millenial Currency

Loyalty 2015

Istanbul, Turkey
16-18 February, 2015

Flightglobal and Global Flight are proud to announce the 7th annual Loyalty conference, which this year will focus on the strategies airlines can use to extract maximum value from their existing loyalty database and how they can re-engage via a more customer-centric approach.

Mega Event 2014

New Orleans, LA, USA
18-19 November, 2014

Mega Event WorldWide 2014's three events in a single venue will cover FFP & Frequent Guest Loyalty, Ancillary Revenue & Merchandising, and Travel Co-branded Credit Cards. With the airline & travel industry starting to generate profits at pre-Great Recession levels, the challenge is to invest these monies wisely to ensure a sustainably profitible future.

The Brand of Choice

Auf der Basis des Markenversprechens «Power of Choice» hat MetaDesign in enger Zusammenarbeit seiner beiden Büros in Zürich und San Francisco einen Markenauftritt entwickelt, der die Marke Loylogic visuell und sprachlich entfaltet – und am Markt sowie nach innen als moderne kraftvolle Marke positioniert.

MetaDesign - The Brand of Choice.pdf

Unveiling a Brand of Choice

Over the last few years, Loylogic has transformed into the world’s leading global points commerce provider and a new brand identity has been created to reflect this.

Loyalty Magazine - Unveiling a brand of Choice.pdf

Unveiling a Brand of Choice

Zurich, Switzerland – Loylogic, the leader in global e-commerce and e-payment solutions for loyalty programs, today announced its new brand identity, including an evolved offering suite and a redesigned website. The new brand was created to reflect the company’s significant growth towards being the leading global points commerce provider and builds on the assets created over recent years. Each element of the brand identity highlights the focus on continuing to set new standards in the loyalty and virtual currency industry.

Milestones 2014

• Loaded over 1 billion points via PointsPay
• Redeemed in-store in over 80 countries worldwide
• Launched contactless (NFC) PointsPay prepaid card
• Formed Loylogic office in Copenhagen, Denmark
• Launched  PointsPay Checkout solution
• Launched refreshed Loylogic brand

Die Innovativsten

Für die PwC-Tochter Strategy& sind PointsPay und MyDepot- Check die innovativsten Bankdienstleistungen im Internet.
Das höchste Wertschöpfungspotenzial von allen Bankinnovationen für Private hat die Firma PointsPay. Das ist ein Ergebnis der Analyse der Berater der PwC-Tochter Strategy&, die BILANZ exklusiv vorliegt.

Media Coverage/Bilanz - Die Innovativsten.pdf

Europe’s Customer Festival

London, UK
9-10 September, 2014

In the last 13 years Europe’s Customer Festival has evolved into a unique multi-sector market place, where all aspects of the customer journey are discussed. From customer loyalty to big data analytics, from innovative payment solutions to new omnichannel strategies, from customer engagement to customer experience – you’ll find it all here.