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- Jun 252018
A Few Minutes with Dominic Hofer, Founder & CEO of LoyLogic 2019
Zurich, Switzerland | 25th June 2018
By The Wise Marketer
The Wise Marketer recently interviewed Dominic Hofer, Founder and CEO of Loylogic to get his take on the broader loyalty marketing world, the importance of choice in an effective loyalty strategy and how Loylogic is dealing with the tremendous change and upheaval in this vertical.
- Aug 172015
Loylogic: Partnerschaft mit SunTec Business Solutions
Loylogic und SunTec Business Solutions sind eine Partnerschaft eingegangen, um gemeinsam optimale Lösungen für Kundenbindungsprogramme im Finanzdienstleistungssektor anzubieten.
- Mar 242015
The Millennial Currency: How Many Points Are You Worth?
As the competitive loyalty industry continues to transform in a number of ways, there is one constant everyone is watching: points as a true currency.
- Oct 242014
The Brand of Choice
Auf der Basis des Markenversprechens «Power of Choice» hat MetaDesign in enger Zusammenarbeit seiner beiden Büros in Zürich und San Francisco einen Markenauftritt entwickelt, der die Marke Loylogic visuell und sprachlich entfaltet – und am Markt sowie nach innen als moderne kraftvolle Marke positioniert.
- Oct 222014
Unveiling a Brand of Choice
Over the last few years, Loylogic has transformed into the world’s leading global points commerce provider and a new brand identity has been created to reflect this.
- Oct 052014
Die Innovativsten
Für die PwC-Tochter Strategy& sind Pointspay und MyDepot- Check die innovativsten Bankdienstleistungen im Internet.
Das höchste Wertschöpfungspotenzial von allen Bankinnovationen für Private hat die Firma Pointspay. Das ist ein Ergebnis der Analyse der Berater der PwC-Tochter Strategy&, die BILANZ exklusiv vorliegt. - Jul 302014
Meilen-Programme als Goldgrube für die Airlines
Allein bei Lufthansa und ihrer Tochter Swiss sind beim Vielflieger-Programm «Miles-and-More» gut 25 Millionen Passagiere Mitglied. Und diese sind für die Airlines Gold wert. Man verkauft ihnen nicht nur Meilen sondern auch immer mehr andere Produkte. Und macht mit Partnerfirmen gute Geschäfte.
- Jul 032014
The logical path
Dominic Hofer, CEO of Loylogic, talks to Insights about the company’s new Pointspay solution that converts loyalty points to cash via a payments card or e-wallet.
- Jun 282014
Aus über 200 Bonusprogrammen das Beste finden
Wer vor lauter Vielfliegerprogrammen weder aus noch ein weiss: Es gibt Firmen, die sich genau in dieser Nische spezialisiert haben. Sie suchen das beste Angebot für ihre Kunden und helfen Geld sparen.
- May 232014
Low on taxes, high on risk-aversion
Zurich, the world’s private banking capital, is not just luring in old money.
Ambitious founders are making Switzerland’s largest city their base – albeit awayfrom the pretty, but expensive, old town. - Mar 172014
12 Cloud and SaaS based Core Technology providers in the Payments space
SaaS and cloud-driven platforms are bringing new online account opening, mobile banking, personal financial management, bill payment and loan origination products to banks. Cloud computing technology has started providing smart and efficient solutions to accounting professionals by providing subscription based Accounting and Tax software using SaaS (Software-as-a-Service) business model.
- Dec 242013
Earn and Burn online, Get Loyal at Loylogic
Founded in the year 2005, Loylogic Inc. is an international exchange and clearinghouse for virtual currencies like loyalty points and miles. Loylogic develops and provides international eCommerce and mCommerce shopping solutions for loyalty points with innovative loyalty programs worldwide.
- Oct 172013
Kundennah und innovativ: Die Gewinner des Banking-IT-Awards
Figo, IND Personal Finance Planner, Mydepotcheck und Loylogic sind die Gewinner des dritten Banking IT-Innovation Award 2013. In der Jury saßen unter anderem Vertreter der Universitäten Leipzig und St. Gallen.
- Jul 092013
The Three Things You’ll Learn From The Digital Discussion On Loyalty
Webinar on Thursday 11 July 2013
Everybody and anybody in payments has a mobile wallet or visions of one dancing in their strategic plans. But, creating one is the easy part. The rubber meets the road when it comes to getting merchants and consumers to adopt. And, that is where value has to be added and problems solved that have nothing to do with payment.
- Jun 132013
In Search Of A Use Case For Mobile Wallets
Using a mobile wallet at the point of sale may be easier and safer than paying with cash, but right now, it has few advantages over paying with plastic.
That means that in some ways, mobile and digital wallets are a technology in search of a use case, which helps to explain why mPayments account for just 0.001 percent of total retail purchase volume. - May 282013
Convenience Vs. Value: What Matters Most With Loyalty?
What do consumers want most when it comes to loyalty and rewards programs?
It’s a question that’s important to not just the designers of loyalty platforms, but to those in the retail and travel industries and any other vertical in which rewards and points play a major role. - May 162013
Loylogic Pilots New Type Of Frequent Flier Program
For many, when you think of loyalty or rewards programs, airlines are among the first businesses that come to mind. But since almost every airline has such programs, what loyalty features do they feel lead to the greatest differentiation? PYMNTS.com spoke to one exec who helped build his airline’s loyalty program from the ground up, and learned how Loylogic’s Pointspay platform ultimately ended up soaring above the rest.
- May 152013
Etihad’s Loyalty Program Takes Flight With Loylogic
For many, when you think of loyalty or rewards programs, airlines are among the first businesses the come to mind.
According to Barry Green, VP customer relationship management at Etihad Airways, that puts even more pressure on airlines to stand out in the crowd.
- May 072013
Loylogic Takes Global Approach With Loyalty Innovation
At a time when countless rewards programs offer consumers with a seemingly endless choice, how do you make your loyalty program stick?
According to Dominic Hofer, CEO and founder at Loylogic, the key is letting those consumers use their loyalty points wherever they please. PYMNTS.com spoke with Hofer about Loylogic’s Pointspay system, his company’s approach to loyalty and why having a "liquid" virtual currency is the key to creating loyalty success.
- May 022013
Contactless & Mobile Awards 2013 Winners
The global appetite for contactless technologies shows no sign of abating as the 2013 Contactless Intelligence Contactless & Mobile Awards honour achievements across a wide range of sectors and countries throughout Europe and further a field.
- Jan 292013
New Partnership Expected to Facilitate Shipping
Loylogic, Zurich, Switzerland, has reached a deal with an undisclosed shipping company to consolidate shipping across a single provider, which Loylogic says will provide more consistent shipping to consumers.
Loylogic’s network includes more than 1,500 merchants offering over 10 million products that consumers can purchase by redeeming loyalty rewards from companies such as SAS, Delta, United and IHG.
- Jan 072013
Schweizer Firma gibt Bargeld für Flugmeilen
Das Sammeln von Bonusmeilen ist für viele Reisende zum Hobby geworden. Der Haken: Geld gibt es dafür bislang nicht. Das soll sich nun ändern. Damit wird das Meilenkonto zum Bankkonto.
- Jan 062013
Mit Flugmeilen zahlen
Die Internetfirma Loylogic aus Küsnacht hat eine Technologie entwickelt, die erlaubt, Flugmeilen in Bargeld umzuwandeln und auszugeben, wo man will. Diese kommt jetzt bei Air Berlin zum Einsatz.
- Jan 042013
Miles as Money
New technologies enable FFP members to redeem their miles as easily as cash.
- Dec 212012
The biggest loyalty stories of 2012
The news that Pointspay was launching a mobile-based wallet app for redeeming loyalty points and miles at the POS was the most read story of the year by our readers.
- Dec 192012
Etihad Airways acquires majority stake in airberlin’s topbonus frequest flyer program
In an update to our Breaking News from December 6th, Etihad Airways has announced the purchase of a majority stake in a new entity incorporated to own airberlin's topbonus frequent flyer program, the first step in the establishment of a global loyalty management platform.
- Dec 182012
Air Berlin Sells Air Miles Stake to Etihad for $243 Million
Air Berlin Plc sold control of its frequent-flier program to shareholder Etihad Airways for 184.4 million euros ($243 million) in a transaction that should help the discount carrier post its first annual profit since 2007.
- Dec 102012
Etihad Airways’ innovative ‘miles to cash’ solution proves big hit with members
Pointspay, the innovative solution that enables members of Etihad Guest loyalty program to convert their miles into cash, has been a huge success since its launch at the end of September 2012.
- Dec 052012
Miles for Money Loyalty Program Expands Worldwide
Etihad Airways has partnered with Pointspay to utilize the company’s global mobile wallet and mobile payment solution. Part of Loylogic, Pointspay converts virtual currency, such as miles and points, into over 150 global currencies for use as payment at over 30 million merchants — both in-store and online — worldwide.
In just the first few days of the program’s launch, Etihad Guest, the rewards program from the United Arab Emirates’ national carrier Etihad Airways, issued close to 1,500 Pointspay Virtual and Plastic Cards and loaded 50 million miles.
- Dec 022012
Pointspay Swaps Miles for Money
In October 2012, Etihad Airways and Pointspay partnered to launch a global mobile wallet and mobile payment solution. This innovative solution converts virtual currency, such as miles and points, into over 150 global currencies for use as payment at over 30 million merchants worldwide.
- Nov 152012
Pointspay – Turn your loyalty miles and points into cash
I recently had the opportunity to chat with Dominic Hofer, the CEO of LoyLogic about their mobile wallet initiative called Pointspay. Pointspay helps you redeem your virtual currencies (miles and points) as regular currency through its patented mobile e-wallet technology.
- Oct 262012
Can Mobile Wallets Boost Point of Sale Loyalty Programs?
Dominic Hofer believes loyalty programs work better when the perk "follows" consumers. In other words, when the consumer doesn't have to seek out a specific retailer to cash in on the reward - he or she can redeem anywhere.
- Oct 122012
Is miles to cash the future as mobile wallet allows users to spend anywhere?
Here’s an interesting development as a demonstration of the way airline frequent flier and loyalty schemes are headed. Pointspay, part of the Loylogic stable, allows users to convert miles/points into money via an iPhone application.
- Oct 042012
Pointspay Launches First Mobile Based Wallet For Loyalty Programs
With Pointspay's launch of its mobile based wallet for rewards programs, the loyalty industry vendor fulfills on its fundamental belief that rewards need to be valuable and easy to redeem for members.
- Oct 012012
Frequent flyer points are now just money, for real
Loylogic has formally launched the Pointspay platform. The system allows points to be instantly converted into a cash balance on a real world credit card that they issue to you.
- Oct 012012
Pointspay Launches Mobile Wallet to Convert Points and Miles Into Cash
Pointspay, part of Loylogic, announced that it as launched its Pointspay mobile app, "the world's very first mobile-based wallet for redeeming loyalty points and miles at the point of sale (POS)."
- Sep 282012
Mobile Wallet: Turning loyalty points into liquid currency
Pointspay has launched a mobile-based wallet app for redeeming loyalty points and miles at the point of sale.
- Sep 242012
Best New Sites for Using Miles
Randy Petersen of Inside Flyer magazine highlights Pointspay as a groundbreaking mobile-based redemption solution for Executive Travel Magazine.
- Jun 122012
Roger Williams of LoadFactor interviews Ben Ashwell about Pointspay
Check out Loylogic's Director of Sales, Ben Ashwell talk about Pointspay, our latest and most innovative product to date. Ben chats with Roger Williams of LoadFactor, while attending the 21st annual Freddie Awards in New York.
- Jun 082012
Turning Miles Directly Into Cash Gains Favor
Could this be the year we can start spending our frequent flier miles and loyalty rewards like cash?
- Feb 152012
Five mobile innovation startups to watch
Check out our latest pick of exciting new European start-ups developing that we think you should know about. These are young companies that we feel stand out as having great potential to become fast growth stars of the future.
- Feb 132012
Erfahrungsbericht von Loylogic AG zum SEF-Award-Gewinn
Als Kandidat und schlussendlichen Gewinner des 2011 Swiss Economic Awards ist es eine Ehre einen kleinen Einblick in die Erfahrung und Nutzen des bedeutendsten Jungunternehmerpreis der Schweiz in diesem Blog zu teilen.
- May 212011
Jungunternehmerpreis: Berner räumen ab
Sechs Jungunternehmer erhielten gestern den Jungunternehmerpreis des Swiss Ecomonic Forums. Bei allen drei Firmen sind Berner massgeblich beteiligt.
- Mar 222011
Q&A Interview with Ben Ashwell, Sales and Marketing Manager of Loylogic
Customer loyalty is key to the success of many businesses worldwide. Loyalty drives increased product usage, increased spend, and affinity between a brand and its customers. As the travel industry continues to recover from the downturn, hotels can feel the benefits.
- Nov 302010
"Globiphonization"
While 2009 was the expected challenging year for many companies and industries, we also find some winners; one of them definitely being the loyalty industry. Over the last couple of months, many companies stress-tested their existing loyalty programs and learned that they have a great tool at hand to navigate through economic downturns.
- Aug 012010
The Flexible Redemption Revolution
The greatest challenge facing loyalty programs is to find the perfect reward mix: the combination of tried and tested redemption options in order to whet the appetite of every customer ensuring their engagement levels are high, and drive their loyalty whenever possible.
- Jun 302010
A Q&A with Loylogic
Loyalty 360 recently sat down one-on-one with Ben Ashwell, Sales Consultant and Marketing Manager at Loylogic, to delve into some key issues impacting today’s loyalty programs. A Swiss based reward solutions provider to loyalty program sponsors worldwide, Loylogic helps clients increase the value of their loyalty currency by combining state-of-the-art technology with an international reward network.
- Jan 042010
Loyalty Program Misconceptions Unravelled by Loylogic
For our upcoming Briefing Room on loyalty, we asked Steve to answer five burning questions on loyalty and the role it plays in making Loylogic what's next in payments.
Listen to the interview here: - Jan 042010
Five Burning Quesions on Loyalty: Loylogic's Steve Landuyt
For our upcoming Briefing Room on loyalty, we asked Steve to answer five burning questions on loyalty and the role it plays in making Loylogic what's next in payments.
Listen to the interview here: - Nov 172009
Extended 60 Seconds Interview with Barry Green of Etihad Guest
Award-winning Etihad Guest has more than 700,000 members from 194 different countries. We recently spoke with Barry Green, Head of CRM & Loyalty and published the interview in the November issue of InsideFlyer magazine. This is an extended version of the interview.
InsideFlyer - Interview with Barry Green of Etihad Guest.pdf - Oct 302009
Cash and Miles/Points
InsideFlyer took a close look at the cash plus miles or points for award redemption. The Loylogic “slider” is mentioned as bringing innovation and unparalleled flexibility to the Etihad Guest program.
- Oct 272009
How to Increase Global Engagement
Many companies have global loyalty programs reaching out to members from 50 or more countries. For a significant number of these programs, the core market is the local market, and therefore measures to increase engagement are often targeted towards local customers.
- Oct 212009
Recipe for Reward
Competition is fierce in the egaming industry. With so many gaming websites out there, it is a market-share game. To acquire and retain a valuable player, the customer experience plays a key role.
- Aug 022009
Loylogic offers loyalty programs for telecom sector
Loylogic, a leading loyalty solutions provider, is offering unique loyalty solutions to help telecom operators retain customers, reduce churn and increase revenues.
Latest studies have shown that 50 per cent of telecom companies in the developed and emerging markets have launched a points-based loyalty program; while a small percentage opted for discounting their services, with the rest choosing different promotional and marketing initiatives, a statement said.
- Mar 162009
The Speed of Choice
Just as retail, travel and other business models have evolved to meet the opportunities and challenges of the digital age, so to must loyalty rewards fulfillment models evolve to take advantage of new technologies and the demands of today’s just-in-time marketplace.
- Feb 042008
The Global Loyalty Infusion
A worldwide review of loyalty best practices and innovations (including green marketing, open source loyalty and relationship banking) to spice up your loyalty marketing plan.
- Jan 142008
Doing more with your miles
CNN's Richard Quest reports from Sharm El Sheikh in Egypt, on how to spend your air miles.
- Sep 272007
The FFPs of the Middle East
The airlines of the Middle East are known worldwide for their customer service and the airlines' frequent flyer programs draw a worldwide membership base. With the growth in air travel, and the load factors of airlines in the Middle East rising to over 70 percent, you can expect to see these programs continuing to grow and evolve.
- Aug 272007
Das grosse Geschäft mit den Flugmeilen
Sie wollen sich etwas gönnen? Vergessen Sie die Franken! Eine Packung «Grand Cru»-Truffes von Sprüngli bekommen Sie für 2´840 Meilen; eine Swiss-Army-Uhr für 39´017 Meilen; eine mit Diamanten besetzte Computer-Maus für 1´927´157 Meilen.
- Aug 142007
So werden Meilen wertvoller als Geld
Loylogic das junge KMU hat sich zum Ziel gesetzt, die Bonusmeilen aus Programmen für Vielflieger attraktiver zu gestalten. Der erste Auftrag kam aus dem arabischen Raum, weitere könnten bald aus den USA eintreffen.
- May 312007
Turbulenzen im Steigflug
Swiss-Meilensammler sind unzufrieden. Sie können ihre Meilen nicht einlösen. Die Swiss reagiert.
- May 312007
Die große Versuchung
Die Lufthansa schuldet ihren Kunden den Gegenwert für Milliarden von Bonusmeilen. Diese tauscht die Airline nicht nur gegen Freiflüge – auch mit Markenartikeln sollen sie den Fluggästen abgeluchst werden.
- May 022007
Softly, Softly: Rewarding customer loyalty
The customer information and insight gained from loyalty programmes, may be the ultimate prize for any retailer. Indeed, the reward element of any loyalty programme can easily be overlooked, as it is often small in monetary terms, but it can have a massive impact on the effectiveness of any loyalty programme in increasing loyalty and expenditure.
- Mar 032007
Goldmäuse für Meilenmillionäre
Ein kreativer Kopf aus Küsnacht: Der 36-jährige Dominic Hofer möchte der weltweit grösste "Verbrennungsspezialist" für Bonusmeilen und -punkte werden. Die Meilenmillionäre freuts.
- Feb 132007
Unter der Dusche denke ich kreativ
Die Küsnachter Firma Loylogic bietet Webshops der besonderen Art an. Bezahlt wird mit Flugmeilen – manchmal mit mehreren Millionen.
- Dec 312006
Meilenguthaben unter Inflationsdruck
Meilenprogramme drohen durch eine zu laxe Vergabepolitik an Attraktivität zu verlieren. Der Verkauf von Meilen an Partnerfirmen spült den Airlines Milliarden in die Kassen. Doch die Explosion der Meilenkonten führt zu einer schleichenden Entwertung der Guthaben.
- Dec 272006
Frequent flyers vote for greater value for miles
Loylogic, the company behind Etihad's 'Miles+Cash' frequent flyer programme redemption option, is now actively promoting the Loypay reward payment mechanism to help frequent flyer programmes make their miles more valuable to programme members.
TheWiseMarketer - Frequent flyers vote for greater value for miles.pdf
- Dec 122006
Making your miles worth more than cash?
A Swiss company has come up with an interesting alternative for spending your frequent flyer miles. Loylogic is pitching a redemption system they call Loypay. If a frequent flyer program adopts the Loypay system, then you use your points toward the purchase of products.
Upgrade Travel Better - Making your miles worth more than cash.pdf - Dec 072006
Winning the frequent flyer battle
Frequent flyer programs have become the most valuable asset of the world’s leading airlines. What sounds like a bold statement became fact on June 30, 2005, when the IPO of Aeroplan’s Income Trust. Since that day a clear value can be put on FFP communities and airline CFOs have a new financing option. How come the FFP business is more valuable than the airline business itself and what are its key value drivers?
- Nov 302006
Meile mit Weile
Die Airline-Branche boomt, Sitze für Meilensammler werden rar. Die Fluggesellschaften locken Kunden mit Edelangeboten.
- Nov 162006
Zahlungsmittel Bonusmeilen
Zürcher Firma hilft den Airlines, 16 Billionen Bonusmeilen zu verbrennen. Immer mehr Fluglinien bauen Webshops für sogenannte Non-Flight-Artikel auf. Den momentan raffiniertesten Shop offeriert die Schweizer Loylogic. Pilotkunde ist die arabische Fluglinie Etihad Airways.
- Sep 192006
Miles are worth more than money?
Loylogic's new Loypay frequent flyer reward payment technology - the platform behind the recently launched Etihad Guest loyalty programme - is set to make one frequent flyer mile worth as much as US$100.
TheWiseMarketer - What makes airline miles worth more than money.pdf - May 072006
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