Why aren’t loyalty program emails personalized and what you can do about it

Zurich, Switzerland | 02^nd April 2020

By Lansy Joseph, Chief Innovation Officer, Loylogic

When was the last time you received an email from an online store that wasn’t personalized to your interests? Years ago, I would imagine. When was the last time you received an email from a loyalty program that wasn’t personalized though? Well, I can say for myself – just last week.

To clarify, by personalization I’m not referring to the basics like having your name, account number or points balance in an email. I’m referring to personalized content relevant to your profile (e.g.: gender, points balance, location, etc.), preferences and interests based on your past browsing and shopping data.

The Painful Reckoning of Incumbent FMCG Manufacturers

Zurich, Switzerland | 27^th November 2019

By Daniel Schmidt, Director - FMCG Loyalty, Loylogic

Global consumer goods companies face the unpleasant truth that the success of the past cannot be reproduced in the future without a new approach to marketing.  Direct consumer engagement has been the holy grail for decades. Could loyalty programs be the foundation of future success?

How Retailers Fail to Tap into 360 Billion Dollar Market

Zurich, Switzerland | 24^th October 2019

By Aileen Parsons, Head of Pointspay, Loylogic 

In 2017, Colloquy ^[1] estimated that there were $360 Billion dollars’ worth of points sleeping in member accounts worldwide, with a further $117 billion being issued each year. To appreciate the magnitude of those numbers, if we compare it to a country’s GDP, then this population of points owners would nestle nicely between Denmark and Singapore. With 7.6 billion program members globally and that number growing by 12% per year, this is a population and an income stream that is no longer a ‘nice to have’ it’s a ‘must have’. 

The Future of Shopping with Points and Miles

Zurich, Switzerland | 17^th September 2019

By Vera Martocchia, VP of Marketing at Loylogic

Offering non-core redemption in order to diversify your loyalty offering and drive more engagement has developed from a nice-to-have to an absolute must, significantly impacting the growth of a loyalty program. Consequently, a well-rounded reward store has been an essential part of a winning loyalty strategy for almost every successful loyalty program and can be a game-changer.  

Rational Pricing for Airline Miles

Zurich, Switzerland | 12^th June 2019

Many frequent flyer programs sell miles directly to their members. But miles are “funny money”, with widely fluctuating values barely understood by the public. We investigated Buy Miles prices and uncovered best practices. Our objective was simple: Determine the fair value in USD for a mile in each program, and compare that value to the price the program charges members when buying miles directly, in order to find the right pricing approach to tap into this million-dollar business.

Download this white paper now to find out more. 

The Future of Loyalty Engagement

Zurich, Switzerland | 20^th March 2019

By  Piyush Khandelwal, Chief Operations Officer at Loylogic

Today, redemption is one of the most important levers to engage loyalty members with a brand. More and more organizations therefore have also come to understand the importance of non-core rewards that inherently provide attainability (early redemption), availability (unlimited choice) and inclusivity (everyone participates). In addition to increasing member engagement, non-core rewards enable strategic program management, for example, they can be used as tier-based benefits to members and even reduce the average cost per point. Members engage more and costs come down [1]- Isn’t that what economic dreams are made of?

PointsPay – The Perfect Festive Gift for your Loyalty Program

Zurich, Switzerland | 5^th December 2018

By Loylogic Insights 

It’s that time of year again when millions of us will be shopping online looking for that ideal gift for family or friends in the run up to the holiday season.  The giving of gifts to loved ones is of huge emotional significance, and so it’s an ideal opportunity for your loyalty program to strengthen the bond with your members and play a critical supportive role in this process.

The Travel Paradox: From Jet Set to Generation EasyJet, why do we still Aspire to Travel?

Zurich, Switzerland | 25^th October 2018

By Oli Dervey, Head of Strategy at Loylogic

Why does everybody still desire what everybody can easily get? Travel has become far more accessible very quickly and in most parts of the world. Yet it retains all of its emotional, aspirational attributes. Why did the travel lifestyle not get old?

Is Blockchain Really the Right Approach for Your Loyalty Program?

Zurich, Switzerland | 10^th October 2018

Perform a simple search on Google for the words ‘blockchain’ and ‘loyalty’ and you’re instantly presented with over 5 million results. Skimming through these results, the vast majority of the articles appear to take a common stance: the loyalty ecosystem today is built on archaic systems and processes which need modernisation, and blockchain will be its saviour. This whitepaper will help you understand how blockchain can potentially be applied to the loyalty space, and whether your program should be exploring the blockchain opportunity. Download it now. 

Buy, Gift or Transfer? Loylogic is the answer.

London, UK | 12^th July 2018

By Ivo Knottnerus, Sales & Business Development Director

A call to all Loyalty Program Managers: How do you reactivate the inactive members in your program? It is a fact that across the board 50-70% of the members of any given loyalty program today are inactive. The reasons are multiple and range from not finding enough interesting and engaging redemption opportunities, to not having enough points or miles in their accounts for a redemption in the first place and losing interest. What are you going to do about this? How are you going to activate the inactive members and re-engage them?

What if I tell you that there now is a solution to this problem?

The key to your loyalty program’s survival and success is all about making the right choice

Zurich, Switzerland | 21^st June 2018

By Dominic Hofer, Founder & CEO, Loylogic

Choice has become such a buzz word and so very ingrained in our vocabulary: good choice, bad choice, too much choice, no choice… whatever we connect it with, choice is everywhere not just in our language but also in our lives. It is said that we make around 35,000 conscious and subconscious choices and decisions in one single day alone.*¹ We take for granted having so many choices in life, but when we have no choice in a matter then we remark upon its absence in a negative way.

48 Trillion Unspent Loyalty Points – An Opportunity For Merchants

London, UK | 10^th April 2018

By Akif Khan, Head of PointsPay at Loylogic

When I tell people that there are approximately 48 trillion unspent loyalty points and frequent flyer miles sitting dormant in loyalty program members’ accounts globally, the first reaction is usually one of surprise. The next reaction is usually a nod of recognition, as they explain that they too often struggle to find meaningful ways to redeem the points that they have. This is an important fact that online merchants should note, as there is a growing opportunity for them to tap into this phenomenon to drive incremental revenue and drive customer acquisition.

The busy life of an ambitious loyalty member: is there any point to it?

London, UK | 27^th March 2018

By Ivo Knottnerus, Sales & Business Development Director

Why do people seem so busy? I mean always and all of the time? Part of this is a perception problem. On average, people in the wealthier countries have more leisure time than they used to have 20 years ago. This is particularly true in the United States, but even in Europe leisure time has been going up steadily since 1965, when formal national time-use surveys began. Europeans work nearly 12 hours less per week, on average, than they did 40 years ago - a fall that includes all work-related activities, such as commuting and coffee breaks.

The Rise Of PayPal And What The Loyalty Industry Can Learn

London, UK | 22^nd March, 2018

By Akif Khan, Head of PointsPay. Loylogic 

Think online shopping and payments, and you most probably think of the stereotypical image of credit card details being entered onto a checkout page. However, in a surprisingly large number of markets, this isn’t the case. Whilst credit and debit cards are prolific in many regions, there are just as many others where they are not. Within the world of ecommerce, paying online without directly using your payment card is known as using an alternative payment method, or APM. The growth in the use of APMs is an important trend that the loyalty industry should be following. There are over 300 APMs in use globally. These range from bank transfer-based systems such as iDEAL in the Netherlands or Sofort in Germany, to direct mobile carrier billing systems such as Boku, to e-invoicing services like Klarna.

Your loyalty blind spot? It’s your employees

Zurich, Switzerland | 6^th December 2017

By Max Hunter, Chief Joy Officer at Loylogic

Employee loyalty. What does that even mean? I’ve given my all to companies before but they seemed to show no loyalty to me. The only way the company tried to engage employees was through a ‘carrot and stick’ bonus scheme and a Christmas party. Plus I got looked over for ‘promised’ promotion, then uninvited from the Christmas party once I handed in my notice after 5 years dedicated, successful service. When the squeeze is on, the only thing that gets squeezed is the people.

Make your loyalty points work with bitcoin

London, UK | 4^th December, 2017

By Vera Martocchia | Global Marketing Director at Loylogic

For Loylogic innovation is key and one of our core values deeply imbedded into our DNA. We are constantly observing new trends and challenge the status quo to come up with new and unprecedented redemption features for the loyalty industry. This is what led us to our newest revelation: Bitcoin as a loyalty redemption feature and points investment option.

Loyalty is a two way street

Zurich, Switzerland | 27^th November, 2017

By Judith Raymakers, VP Strategic Partnerships at Loylogic

topbonus, with more than 4.3 million members being one of the largest loyalty programs in Europe, has always placed the interest of their members at the core of their business thinking. Program rewards and benefits were designed to make their members travel experience smoother and to additionally provide their loyal customers with more benefits “on the ground”.

The Triple Effect of a Powerful Reward Solution

Zurich, Switzerland | 6^th September, 2017

Loylogic Inc., the global leader in e-commerce and e-payment solutions for loyalty programs, displays the impact a powerful reward solution can have on a loyalty program and brand.

The Journey to (Earlier) Redemption

Zurich, Switzerland
15 August, 2017

Judith Raymakers
VP Strategic Partnerships

Member engagement is an essential business priority for loyalty programs and member redemption serves as a conduit to drive engagement. Because redemption offers the opportunity to better connect with your members, encouraging earlier redemption in the member lifecycle can be extremely beneficial and lucrative to your loyalty program.

The Untapped Opportunity of Online Earn

Ben Ashwell, Head of Akruu

Even as more and more consumer spend shifts online, one aspect of online customer engagement has failed to keep pace with the growth of ecommerce: online earning in consumer loyalty programs. This lack of growth in online earning persists despite the desire of members to interact with their favorite loyalty program online. If consumers seek online earning opportunities, then how can brands accommodate them? Ashwell reveals the challenges to creating online earning velocity, as well as the opportunities for brands to build loyalty through the next generation of online earning portals. 

One Step Forward, No Steps Back

In response to Colloquy’s 2015 Loyalty Census which specified that nearly 60% of loyalty programme members are inactive, we recently advocated on the way members of loyalty programmes are able to earn their points or miles. When delving deeper into the issue of loyalty programme activity, the problem is not acquisition, in fact, at 3.3B members globally, people are signing up for loyalty programmes more than ever before.

Don't Mind The Gap: The Collect Effect

In 2015, loyalty program membership recorded the highest number in history at 3.3B program members; conversely, program activity levels are at an all-time low as nearly 60% of members are inactive . This does not come as a surprise given that loyalty program activity rates have been heading down this path for years; it’s time to look at how to transform the way your members engage with your program.

Loylogic - Why Loyalty Payment Can Help Digital Wallets To Break Through

We live in an economy where personal consumption is over $11 trillion and plastic payments have surpassed all other payment options at the point-of-sale. Mobile payments, however, remain a nascent offering, representing only 0.01% of retail purchase volume.1 Despite a rise in consumer spending, consumers are remaining wary.

Loylogic - Why Loyalty Payment Can Help Digital Wallets To Break Through.pdf

Loylogic - Frequent Traveller Survey 2013

As part of the voting process for the 25th anniversary of the Freddie’s, Loylogic asked frequent travellers a few questions related to their behaviour and desires with their loyalty programs. The survey was online during March 2013. Loylogic collected just under 1,000 votes from members of over 400 loyalty programs worldwide.

Loylogic - Frequent Traveller Survey 2013.pdf

Loylogic - Frequent Traveller Survey 2012

As part of the voting process for the inaugural Frequent Traveller Awards, Loylogic asked frequent travellers questions related to their loyalty points and miles earning and redemption behaviour and desires. The survey was online from March 2012. Loylogic collected just under 1,500 votes from members of over 500 loyalty programs worldwide.

Loylogic - Frequent Traveller Survey 2012.pdf

Loylogic - Points and Miles, Follow Me!

In recent years many loyalty programs, together with their loyalty services providers, have done a good job exploiting the potential of in-store and online points earning. However, there is still a lot of work to do on the points burning side. The big opportunity for leading loyalty programs around the world is to make rewards ubiquitous. Rather than forcing program members to follow their hard-earned points to the few places where they can be redeemed, points and miles should follow the program members so they can shop for anything, anywhere.

Loylogic - Points and Miles Follow Me.pdf

Loylogic - Engagement for Life The Golden Moment

Following their first redemption, customer earn rates can increase by 8 times when compared to their previous accrual patterns. Loyalty programs therefore need to find ways to ensure this first redemption can happen as early as possible in the customer-life-cycle.

Loylogic - Engagement for Life The Golden Moment.pd

Loylogic - Frequent Traveller Survey 2010

As part of the voting process for the inaugural Frequent Traveller Awards, Loylogic asked frequent travellers questions related to their loyalty points and miles earning and redemption behaviour and desires. The survey was online from September 17 to October 15, 2010.

Loylogic - Frequent Traveller Survey 2010.pdf

Loylogic - Frequent Flyer Survey 2009

During the 2009 Freddie Awards, Loylogic asked frequent travelers questions related to their points and miles redemption behavior. The survey was online from January 15 to February 28, 2009. Participants had a chance to win a Ugobe Pleo Robotic Toy.

Loylogic - Frequent Flyer Survey 2009.pdf

Loylogic - The Speed of Choice

Just as retail, travel and other business models have evolved to meet the opportunities and challenges of the digital age, so to must loyalty rewards fulfillment models evolve to take advantage of new technologies and the demands of today’s just-in-time marketplace. Those loyalty program operators committed to staying fluent and flexible with technology will win the day. Today’s tools can speed program members toward the Golden Moment of reward redemption like never before— creating more engaged and more profitable members in the process.

Loylogic - The Speed of Choice.pdf

Loylogic - Reinforcing the Value of Frequent Flyer Miles

Airline frequent flyer programs earn billions by selling miles to program partners, but invest little to make redemption options attractive to program members. As a result, miles currencies have become devalued and frequent flyers have started to re-direct their affiliations towards other loyalty programs. Airlines may soon miss out on billions of dollars.

Loylogic - Reinforcing the Value of Frequent Flyer Miles.pdf

Loylogic - Frequent Flyer Survey 2008

During the 2008 Freddie Awards voting process, Loylogic asked frequent flyers for their opinion about redeeming their miles. From January 15 to February 29, 2008, frequent flyers that filled out the survey had a chance to win an Apple iPod Touch 8GB.

Loylogic - Frequent Flyer Survey 2008.pdf