Increasing reward shopping frequency and basket value through a Virtual Rewards Visa

Challenge

Etihad Guest wants to be one of the most versatile and widely redeemed loyalty currencies in the world. Etihad Guest members are highly engaged with the program and want the flexibility to spend their miles in exciting new ways.

Solution

Loylogic worked with VISA to design the world’s first globally accepted, multi-currency and fully flexible reward card. A virtual reward card was recommended due to its ability to be added to a mobile wallet, cost savings and environmental benefits. Customized shopping allowed members to get special discounts when you shop with strategic retail partners. An increase in reward shopping frequency and basket value followed, powered by a scalable, cost-effective and loved redemption option, especially for smaller international markets.

Impact