about us

For over 25 years, Gabi has led award-winning loyalty businesses for the likes of airBaltic, KLM and Carlson, earning him the Loyalty Industry Personality of the Year award. Using this experience, Gabi specializes in delivering loyalty solutions that captivate members and grow programs.

Marta is CFO of Loylogic, where she combines strategic finance expertise with a collaborative, data-driven approach. Formerly Head of Finance at Etihad and Head of Financial Planning at flydubai, she helps Loylogic and its clients scale sustainably, transform operations, and make smarter, insight-led decisions.

Amit is an experienced product, technology and operations expert with a passion for optimizing processes and delivering measurable results. Amit is committed to continuous improvement and innovation, thriving on turning challenges into opportunities.

Martin aligns product, marketing, and sales to drive commercial success. With over 20 years in the loyalty industry and a background in finance, he brings deep expertise in go-to-market strategy, product positioning, and business development. He also supports Pointspay as Head of Sales, contributing hands-on market insight from the fintech space.

Samir leads global sourcing, pricing and assortment expansion across diverse reward categories, ensuring high-performing and engaging reward shops. He drives marketplace excellence, optimizes customer engagement and spearheads Ultimate’s strategic vision, innovative product development and growth initiatives.

Using his 12 years of expertise in loyalty and partnerships, Rizvan drives incremental revenue for programs by securing MFDO deals that enhance customer engagement and retention. This strategic approach opens new growth avenues with banks and payment partners to scale loyalty solutions and deepen ecosystem integration.

Arpita is Head of People Experience at Loylogic, with over 15 years of HR leadership. She is committed to fostering a productive, high-performing culture by aligning talent, roles, and capabilities to business strategy, enabling Loylogic to achieve its ambitious goals.

Allard is a passionate loyalty strategist who consults clients to design and deliver high-impact programs. With deep cross-industry expertise, he builds powerful engagement solutions that cultivate meaningful, long-term relationships and maximize loyalty program success for businesses and their members.

Ciara is a customer-centric analytics and insights leader with 18+ years’ experience across loyalty, FMCG, travel retail & Luxury goods. She transforms insight functions into strategic assets, driving growth, personalization and commercial performance through data-led decision-making and customer-first thinking.

Tina leads Loylogic’s global legal affairs by providing strategic legal counsel to the company's business lines and functions, and overseeing international contractual and regulatory matters.Prior to joining Loylogic in 2015, Tina served as senior legal counsel at Affinion Group and solicitor at The Royal Bank of Scotland Group.

Khushboo Jha serves as the IT Delivery Manager at Loylogic, driving innovation and operational excellence. With extensive experience in technology delivery, she ensures seamless execution of strategic projects, fosters collaboration, and champions customer-centric solutions aligning with business goals.

Sumit leads IT Infrastructure and Cloud Security, delivering resilient, compliant systems that scale securely. With over 24 years of experience, he brings expertise in Technical Operations, Security and Compliance frameworks such as ISO 27001 and GDPR. Sumit aligns governance with business objectives—driving operational excellence, and security transformation across Loylogic environments.