Loylogic appoints Marta Wronska as CFO

ZURICH JUNE 1st 2021: Loylogic, the award-winning loyalty innovation partner which owns Pointshub, Pointspay and Dezerved, has appointed Marta Wronska as Chief Financial Officer. Wronska joins from flydubai where she was heading Financial Planning and Control and Project Management. 

Over the last 15 years she has held various finance roles across a range of industries including banking, professional services, chemical, pharmaceutical, aviation and loyalty. 

As Head of Finance for Etihad Aviation Group subsidiary, Global Loyalty Company (GLC), from 2015 to 2018, Wronska managed finance teams for four loyalty programs across multiple geographies. Prior to that she worked with Etihad Airways in an M&A capacity in both Switzerland and across Europe. 

In her new role Wronska will focus on driving strategic and structural change to enable the sustainable long-term growth plans that Loylogic is embarking upon. She will be responsible for the digital transformation of Loylogic finance, as well as financial planning and control, investor relations and funding activities.

Dominic Hofer, CEO of Loylogic: “We’re thrilled to bring Marta on board at such a pivotal time in Loylogic’s journey. She brings a wealth of experience and expertise to the role and will play a key part in delivering on our ambitious growth strategy, as we continue to enhance our offer to the market and expand our footprint into new territories.”

Marta Wronska: “I’m very excited to be joining Loylogic at a time when the company can make a real impact within the market. With the abundance of alternatives available to the customer, it is becoming increasingly difficult for brands to differentiate their products and stand out from the competition. This is exactly where Loylogic’s loyalty solutions can give a cutting-edge competitive advantage to brands.” 

“Working across such a range of industries has given me the ability to identify best practices in one sector and adapt them to others. In my experience, this often leads to innovative solutions and out of the box ideas. I look forward to bringing fresh insights and ideas to Loylogic, and to playing a part in the continued success of the business.”

For more information, please contact:
Harri Thomas +44 (0) 7714637265, harri.thomas@firstlightgroup.io  / loylogic@firstlightgroup.io 

Annika Davidsone, annika.davidsone@loylogic.com 

About Loylogic 

Swiss-based Loylogic Holdings is a global innovator in points commerce. Through our Pointshub, Pointspay and Dezerved solutions, we empower loyalty programs with deep insights and maximized economics, and offer their members more choices to collect and redeem points online, in-app and in-store. Founded in 2005 and headquartered in Zurich, Loylogic operates across the globe as the trusted partner of the most visionary loyalty programs.