Pointspay Launches First Mobile-Based Wallet To Convert Loyalty Points and Miles into Cash

Zurich, Switzerland – Pointspay, Inc., a company that offers a mobile wallet and payments solution for leading loyalty programs, has launched its Pointspay mobile app, the world's very first mobile-based wallet for redeeming loyalty points and miles at the point of sale (POS). Part of Loylogic, a leader in loyalty e-commerce and e-payments solutions, Pointspay is set to change the way loyalty program members redeem their points, by giving them the option to convert points or miles into more than 150 currencies, to spend in-store or online at over 30 million merchants worldwide.

"Millions of consumers participate in multiple loyalty programs, but struggle with lack of options and choice when it comes to redeeming and spending their hard-earned rewards. The ideal scenario is a loyalty solution that allows them to convert their points or miles into any currency, and to use that currency however they want," said Dominic Hofer, Founder and CEO of Loylogic and Pointspay. "Pointspay addresses this need on behalf of loyalty programs and their millions of members."

Turning Loyalty Redemption into Liquid Currency
Members of participating loyalty programs can load their points or miles via the Pointspay mobile app, which can be downloaded from iTunes, on to a Pointspay prepaid Visa or MasterCard plastic card or a virtual card. The fully secure mobile wallet features a two-step payment process. Members can select an amount to load onto their virtual or prepaid card, and pay as if using cash, choosing from over 150 currencies, making Pointspay a truly global payment option.

"What is truly unique about our Pointspay offering is that the points and miles are suddenly following loyalty program members rather than members having to chase their points to where they can be redeemed. We have flipped the traditional redemption model on its head," Hofer added. "Ultimately, Pointspay is creating a way for consumers to turn their loyalty into liquid currency, instantly, easily and securely, with the freedom of spending those loyalty points or miles in any way they choose, anywhere in the world. "

Pointspay's mobile application is a key driver in motivating loyalty and future purchases, demonstrated in the recent integration with Etihad Guest, the rewards program from the United Arab Emirates' national carrier Etihad Airways. Through Pointspay, the airline is providing a way for its members to enjoy maximum flexibility and freedom to earn points and convert to cash at more than 30 million in-store and online outlets worldwide. In just the first few days of the program's launch on Etihad Guest, Pointspay issued close to 1,500 Pointspay Virtual and Plastic Cards and loaded 50 million miles.

For more information about Pointspay, please visit www.pointspay.com. To download the Pointspay Mobile Application, please click here.

About Loylogic
Loylogic is the world’s leading innovator and creator of points experiences, insights, commerce and engagement. By tantalizing members with more choices and arming programs with insights on behavior – anticipating both present and future needs – we deliver powerful solutions that amplify engagement and build loyalty.

Founded in 2005 with offices around the world and a global content network of more than 500 merchants and 2,000 online stores offering millions products and services, Loylogic, the new paradigm of points-based e-commerce and e-payment solutions, is the partner that the world’s leading loyalty programs trust with making their points and miles loved more. For more information please visit loylogic.com.

Loylogic Inc.
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Email: press@loylogic.com