Travel
Europe
A leading Swiss e-commerce company and frequent flyer program collaborate to engage their shared customer
client’s profile
Challenge
Loylogic recognized the key to loyalty commerce success was through close marketing collaboration and an aligned partnership vision.
solution
Loylogic partnership teams set objectives around shared customers of Microspot and Miles & More in order to co-ordinate and executed a collaborative marketing launch program. This resulted in growth in basket spend from existing shoppers, more new shoppers and new insights into reward preferences.
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Travel
Europe
Opening up a world of travel and retail rewards options through a global gift card solution
Icelandair's goal is to ensure that Icelandair Saga Club members are getting the most out of their membership, making sure that the benefits as well as options for accrual and redemption are relevant to all members. Building on an existing partnership, the challenge was to expand the rewards available to program members at a broader range of price points, driving engagement with more members in the process.
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Travel
Asia-Pacific
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Leveraging search and category data to close gaps in reward category ranges
JAL is Japan's leading airline and launched the JMB World Marketplace to inspire and fulfil the rewards needs of their members. Customer experience is the key to a successful shopping trip and leveraging insights across the journey is vital for delivering satisfaction. Loylogic data insights showed that valuable customer segments were exiting the shop after unsuccessfully finding what they were looking for.
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