FMCG
Europe
Enhancing the customer experience for Gift Cards
client’s profile
Challenge
As well as being a popular redemption choice, Gift Cards are also frequently used in email phishing scams. Aggressive email filters can occasional flag digital Gift Cards as spam, which prevents the member from access their reward.
solution
After analysing the challenge Loylogic made two changes to the fulfilment process. In-app delivery of Gift Cards was recommended as the primary method of fulfilment and the existing email template and process was tweaked to increase email deliverability. As a result, customer complaints and resolution time reduced by 50%.
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FMCG
Americas
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Migrating to a new rewards platform in the Brazilian market
Unlike other Nescafe Dolce Gusto PREMIO program launches that were built from scratch, the challenge in Brazil was to migrate from an existing program, transitioning a significant membership base with valuable points balances to the new reward options.
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FMCG
Americas
Reducing the cost of a reward program to support wider business objectives
Due to a challenging economic climate and the strong customer value perception of cashback programs a decision was taken to reduce investment in a traditional rewards program.
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