travel
Americas
Increasing everyday relevance of a global rewards program
client’s profile
Challenge
Intercontinental Hotels Group (IHG) had an extremely international user base across its global IHG rewards scheme and was looking for a way to increase everyday relevance of the program across borders.
solution
To help IHG overcome their challenges, Loylogic developed a global online shopping mall that provided multiple ways for members to redeem their points at a reduced cost for IHG. By delivering memorable experiences, engagement with the rewards program increased, as did brand loyalty.
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Travel
Europe
Opening up a world of travel and retail rewards options through a global gift card solution
Icelandair's goal is to ensure that Icelandair Saga Club members are getting the most out of their membership, making sure that the benefits as well as options for accrual and redemption are relevant to all members. Building on an existing partnership, the challenge was to expand the rewards available to program members at a broader range of price points, driving engagement with more members in the process.
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Travel
Asia-Pacific
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Leveraging search and category data to close gaps in reward category ranges
JAL is Japan's leading airline and launched the JMB World Marketplace to inspire and fulfil the rewards needs of their members. Customer experience is the key to a successful shopping trip and leveraging insights across the journey is vital for delivering satisfaction. Loylogic data insights showed that valuable customer segments were exiting the shop after unsuccessfully finding what they were looking for.
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