Migrating to a new rewards platform in the Brazilian market

Analysis of the local market conditions concluded an automatic conversion would be lower cost and friction than a user initiated conversion. The new reward solution allowed members to access their points balance and new reward options by simply logging into their account, while Loylogic supported the communications plan and technical program changes to make launch day a success.

The result was a high volume of transactions taking place from launch, positive feedback on improved redemption options and a substantially lower volume of customer queries than typical new program launches.