FMCG
Americas
Reducing the cost of a reward program to support wider business objectives
client’s profile
Challenge
Due to a challenging economic climate and the strong customer value perception of cashback programs a decision was taken to reduce investment in a traditional rewards program.
solution
Loylogic facilitated the transition to the Pampers Cash program with conversion from the existing points currency, delivering new redemption experiences for own brand products and coupons. Enhanced in-store gamification via scan and win prizes was also introduced, successfully reducing the redemption cost budget and increasing customer transactions.
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FMCG
Europe
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Enhancing the customer experience for Gift Cards
As well as being a popular redemption choice, Gift Cards are also frequently used in email phishing scams. Aggressive email filters can occasional flag digital Gift Cards as spam, which prevents the member from access their reward.
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FMCG
Americas
Migrating to a new rewards platform in the Brazilian market
Unlike other Nescafe Dolce Gusto PREMIO program launches that were built from scratch, the challenge in Brazil was to migrate from an existing program, transitioning a significant membership base with valuable points balances to the new reward options.
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