• Etihad Guest wants to be one of the most versatile and widely redeemed loyalty currencies in the world.
  • Etihad Guest members are highly engaged with the program and want the flexibility to spend their miles in exciting new ways.


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  • Loylogic worked with VISA to design the world’s first globally accepted, multi-currency and fully flexible reward card.
  • A virtual reward card was recommended due to its ability to be added to a mobile wallet, cost savings and environmental benefits.
  • Customized shopping allowed members to get special discounts when you shop with strategic retail partners.


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  • Increase in reward shopping frequency and basket value.
  • Strategic retail partnerships in top spending categories.
  • A scalable, cost-effective and loved redemption option, especially for smaller international markets.

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