Increasing reward shopping frequency and basket value through a Virtual Rewards Visa

Challenge

• Etihad Guest wants to be one of the most versatile and widely redeemed loyalty currencies in the world.
• Etihad Guest members are highly engaged with the program and want the flexibility to spend their miles in exciting new ways.

Solutions

• Loylogic worked with VISA to design the world’s first globally accepted, multi-currency and fully flexible reward card.
• A virtual reward card was recommended due to its ability to be added to a mobile wallet, cost savings and environmental benefits.
• Customized shopping allowed members to get special discounts when you shop with strategic retail partners.

Results

• Increase in reward shopping frequency and basket value.
• Strategic retail partnerships in top spending categories.
• A scalable, cost-effective and loved redemption option, especially for smaller international markets.