New loylogic ebook aims to bring back the art of giving in loyalty

The best loyalty programs today are thinking beyond transactions. They’re creating emotional connections, building brand affinity, and delivering real value through meaningful rewards.

That’s the focus of Loyalty and the Lost Art of Giving, a new eBook from Loylogic and The Loyalty People. It explores how smart brands are redefining success through emotional loyalty – and how modern redemption strategies are making the difference.

With more than 20 years of experience, Loylogic understands that what you offer in a rewards program matters. But how you make customers feel matters even more. This eBook shows why emotional loyalty is outperforming traditional models and highlights the brands leading the way.

From travel and retail to charitable donations and curated lifestyle rewards, today’s loyalty programs offer choice, flexibility, and personal relevance. Featuring case studies from Etihad Guest, African Bank and Nescafé Dolce Gusto, the eBook reveals how loyalty can scale globally while still connecting locally.

Key takeaways include:

· Redemption is the defining moment. If members can’t find something meaningful to redeem their points for, loyalty loses impact.

· Flexibility drives return. A diverse mix of rewards empowers customers and keeps them engaged.

· One-size-fits-all is over. Scalable loyalty platforms must deliver local relevance.

· Ecosystems matter. Loyalty thrives when it’s embedded in a brand’s wider tech and customer strategy.

The eBook also explores how modern platforms like Loylogic make this approach scalable, seamless and profitable for organisations.

Whether you’re building a new program or refining an existing one, this is essential reading for any brand looking to move past transactions and build lasting loyalty.