Restoring the lost art of giving: Why emotional value is the future of loyalty
A recent episode of the Loylogic Podcast brought together founder Dominic Hofer and CEO Gabi Kool to explore how loyalty programs can move beyond transactions and bring back something that’s been missing for years: emotional connection. They call it the Art of Giving. At the heart of the conversation is a belief that loyalty should mean more to a brand’s best customers, the brands themselves and to the partners that connect them. Here are the key takeaways from their discussion.
1. Loyalty should mean something Dominic and Gabi are both clear that the future of loyalty is emotional, not transactional. For too long, loyalty programs have focused on currencies and redemptions. Loylogic’s view is that the real power lies in creating meaningful moments that reward people in ways they truly value. In the podcast they explain that bringing back this ‘lost art of giving’ is something Loylogic is determined to revive.
2. Loyalty needs long-term thinking Customers want more than short-term perks. Brands want more than temporary engagement spikes. That’s why the focus now is on loyalty strategies that deliver long-term value on both sides. Rewards should not just be useful. They should be memorable and motivating too.
3. Personalization must scale without complexity Today’s consumers expect personalization. But it has to be done at scale and in real time. That means using AI and data intelligently, understanding preferences faster and delivering smarter recommendations. The episode explores how Loylogic is helping partners build loyalty programs that feel more personal without becoming more complicated.
4. The marketplace must be smarter The rewards marketplace has evolved. It’s no longer about fixed catalogs or generic offerings. Loylogic is building the world’s smartest, most flexible rewards marketplace powered by AI, driven by data and designed for constant optimization. It’s about offering the right reward at the right time through the right partner in the right market.
5. Partnerships are the foundation One of the strongest messages in the episode is that long-term success depends on trust. Loylogic is focused on building sustainable partnerships with both brands and merchants. It’s not about one-off campaigns. It’s about shared goals, transparent collaboration and creating a network that benefits everyone involved.
6. Innovation should always serve the customer Technology plays a huge role in the future of loyalty, but it’s not about tech for tech’s sake. As Dominic and Gabi make clear, the goal is to use innovation to make the customer experience feel more human, not less. That means designing rewards ecosystems that are intuitive, inspiring and built around people, not just platforms.
7. The next 20 years start now Loylogic’s first 20 years have been about building and proving the power of reward solutions, designing some of the world’s leading reward programs. The next chapter will be about leading the industry forward, taking this success to the next level, and driving transformational loyalty.
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Ready to rediscover the art of giving?
If your loyalty program is feeling transactional, we’d love to help you bring the emotion back. From smarter marketplaces to more meaningful rewards, Loylogic gives you the tools to reconnect with what loyalty is really about. Let’s talk about how to build a loyalty experience that delivers emotional depth and strategic value.
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Listen to the full episode: Celebrating 20 Years of Loylogic - What’s Next? is available now on Spotify and Apple Podcasts.
