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Loylogic has partnered with celebrated thought leader M. Tamra Chandler to introduce a groundbreaking approach to employee recognition: The 100 Moments That Matter – exclusively designed for Ultimate. Tamra has devoted her life's work to elevating human and team performance through practices that put people first, and The 100 Moments That Matter is a unique and powerful platform for achieving these goals.

Loyalty Lab, the loyalty consultancy founded by Vicky Elliot, a hotel industry professional with over 25 years of marketing experience in the luxury travel industry, has joined Loylogic’s rapidly growing INLEAGUE partner program as a strategic consultant.

Apex Loyalty, the pioneer of an award-winning B2B customer engagement and loyalty solutions platform, has joined INLEAGUE, Loylogic’s rapidly growing partner program.

Dedicated new gift card platform opens up a world of travel and retail rewards options for more Saga Club members. Icelandair has extended its partnership with Loylogic, the global loyalty and rewards engagement technology specialist, to launch a new gift card platform that provides greater points redemption choice to members of the Icelandair Saga Club loyalty program around the world.

Loylogic has partnered with Visit Oman and ASP Online Software to launch an innovative Points-as-a-Service (PaaS) reward program for international travel trade partners.

Loylogic is proud to congratulate our valued partner African Bank and its Audacious Rewards team on being named Loyalty Team of the Year at the 2025 International Loyalty Awards, held this week in Dubai.

One of Loylogic’s partners, African Bank, is celebrating the success of its innovative rewards program, Audacious Rewards, which was named Best Short Term Loyalty Campaign at the International Loyalty Awards in Dubai last month. The awards judges praised the synergy between African Bank – The People’s Bank – and the Soweto Marathon, known as ‘The People’s Race’, noting that both originate in Soweto and share a rich heritage of pioneering inclusivity. African Bank’s sponsorship was an ideal opportunity to connect with its customers, market its Audacious Rewards programme, and add value to its members.

Loylogic, the global leader in loyalty and engagement solutions, and Etihad Guest, the award-winning loyalty program of Etihad Airways, have joined forces to launch the next evolution of its Reward Card for Etihad Guest members.

Earlier this year, Loylogic and Pinnacle Rewards, announced that they have partnered with African Bank to introduce a new industry-leading loyalty program designed to improve the financial wellbeing of customers.

African Bank is taking a definitive step towards improving the financial wellbeing of its customers with the introduction of a new, world class, loyalty program, called Audacious Rewards. The new program is being delivered with the support of Loylogic, the global leader in loyalty and engagement solutions, and Pinnacle Rewards, an established loyalty marketing powerhouse.

Loylogic, the global loyalty and rewards engagement specialist, has appointed Samir Skif as the Head of Ultimate, its all new motivational rewards and recognition currency. Ultimate is a new Points-as-a-ServiceTM motivation model that provides employees and organizational partners with a single motivation currency – called Stars – that can be exchanged for rewards through Loylogic’s global rewards experience. In this role, based out of Loylogic’s Dubai office, Samir will be responsible for launching, developing and growing Ultimate.

Loylogic, the global loyalty and rewards engagement technology specialist, has appointed Emma Shakespeare as Head of Global Sales. In her role, Emma will be responsible for driving Loylogic’s ambitious ‘Brands2Communities’ growth strategy, which aims to build direct relationships between 1,000 brands and at least 100 million loyalty and rewards program members, driving significant revenues to these brands. Emma will focus on driving strategic and structural change, building internal processes within Loylogic that allow the business to scale up its customer facing teams and significantly increase the number of collaboration opportunities with loyalty partners.

For a recent episode of the Loylogic Podcast, Olivier Martinet, CEO of Posidonia Consulting and former Vice President of Marketing at BP, joined us to discuss the future of large-scale fuel and mobility rewards programs. The conversation focused on the evolution of loyalty strategies in the fuel industry, driven by digitalization, the shift towards electric vehicles, and the transformation of fuel companies into energy providers and mobility hubs, and much more.

Join us for the latest episode of the Loylogic Podcast as we explore airBaltic's pioneering entry into Web3 with NFTs in their airBaltic Club loyalty program. Building loyal, engaged communities with digital assets is a fascinating interplay between technology and human connection. At its core, it involves leveraging the unique capabilities of digital assets — like NFTs or tokens — to create shared experiences, values and goals.

In the latest episode of the Loylogic Podcast, we’re joined by Martin Gauss, CEO of airBaltic, a true pioneer in the airline industry's adoption of Web3 technologies, and Rob Clements, Lead Consultant at Loylogic and Web3 loyalty strategy expert.

What’s fueling the future of large scale fuel rewards programs? For this episode of the Loylogic Podcast, Olivier Martinet, CEO of Posidonia Consulting and former Vice President of marketing at BP, joins us to discuss fuel loyalty programs and what’s driving any rethinking of customer retention, revenue generation and incentivized engagement strategies.

As sports organizations strive to adapt to the challenges of modern fan engagement, one successful model offers a wealth of insights: Frequent Flyer Programs (FFPs). The best frequent flyer programs have revolutionized customer engagement for airlines, creating ecosystems that not only reward customers for their loyalty but also provide valuable data and unlock new revenue streams.

We look forward to welcoming you to Loylogic LIVE. Read on to find out more about our brand new online event. What is Loylogic LIVE? Loylogic LIVE is a virtual event that showcases how Loylogic is enabling organizations to deliver successful loyalty and rewards programs. Through a series of short sessions, we’ll discuss how the latest loyalty innovations and Loylogic’s Brands2Communities strategy are enabling global brands to engage with customers and build the new era of loyalty. You can register for the event here: Loylogic LIVE Registration.