UAE electronics retailer grows by allowing customers to pay with their Etihad Guest miles

Challenge

Jumbo is an electronics retailer in the United Arab Emirates that was looking to leverage the engaged audiences of loyalty programs to drive growth and access to exclusive currency.

Solution

Loylogic integrated Pointspay payment technology into Jumbo's e-commerce checkout page to enable Etihad Guest members to pay for their transaction with their loyalty currency. Loylogic worked with Etihad Guest to secure media access to drive sales online via Pointspay checkout and in-store via the Etihad Guest virtual reward card.