A leading Swiss online marketplace and frequent flyer program collaborate to engage their shared customer base

Challenge

• Loylogic recognized the key to loyalty commerce success was through close marketing collaboration and an aligned partnership vision.

Solutions

• Loylogic partnership teams set objectives around shared customer of Microspot and Miles & More.
• Loylogic marketing teams co-ordinated and executed a collaborative marketing launch program.

Results

• Growth in basket spend from existing shoppers.
• High proportion of new shoppers.
• New insights into reward preferences.