Union

Challenge

  • Loylogic recognized the key to loyalty commerce success was through close marketing collaboration and an aligned partnership vision.

 

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Solutions

  • Loylogic partnership teams set objectives around shared customer of Microspot and Miles & More.
  • Loylogic marketing teams co-ordinated and executed a collaborative marketing launch program.

 

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Results

  • Growth in basket spend from existing shoppers.
  • High proportion of new shoppers.
  • New insights into reward preferences.

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