A leading Swiss e-commerce company and frequent flyer program collaborate to engage their shared customer

Challenge

Loylogic recognized the key to loyalty commerce success was through close marketing collaboration and an aligned partnership vision.

Solution

Loylogic partnership teams set objectives around shared customers of Microspot and Miles & More in order to co-ordinate and executed a collaborative marketing launch program. This resulted in growth in basket spend from existing shoppers, more new shoppers and new insights into reward preferences.

Impact