Boosting loyalty amongst higher wealth customers

Challenge

Uralsib, the Russian commercial bank headquartered in Moscow, had a credit card loyalty program, but was looking for a way to boost loyalty, especially amongst its higher wealth customers.

Solution

Utilizing our financial services experience and knowledge of what makes a memorable engagement experience, Loylogic set about creating an attractive reward selection for Uralsib's top credit card customers. The solution included travel incentives, as well as merchandising and gift cards.

Result

Through a carefully curated set of memorable, highly-enagaging rewards, loyalty was increased amongst the target group of customers.