Uralsib, the Russian commercial bank headquartered in Moscow, had a credit card loyalty program, but was looking for a way to boost loyalty, especially amongst its higher wealth customers.


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Utilizing our financial services experience and knowledge of what makes a memorable engagement experience, Loylogic set about creating an attractive reward selection for Uralsib's top credit card customers. The solution included travel incentives, as well as merchandising and gift cards.



Through a carefully curated set of memorable, highly-enagaging rewards, loyalty was increased amongst the target group of customers.