Boosting loyalty amongst higher wealth customers

Challenge

Uralsib, the Russian commercial bank headquartered in Moscow, had a credit card loyalty program, but was looking for a way to boost loyalty, especially amongst its higher wealth customers.

Solution

Utilizing our financial services experience and knowledge of what makes a memorable engagement experience, Loylogic set about creating an attractive reward selection for Uralsib's top credit card customers. The solution included travel incentives, as well as merchandising and gift cards. Through a carefully curated set of memorable, highly-enagaging rewards, loyalty was increased amongst the target group of customers.

Impact