Building healthier habits and brand engagement through incentivized customer challenge

Challenge

Insurance compnay Irish Life wanted to grow deeper brand engagement by helping their community live healthier lives. To do so they had introrudced The MyLife app, a companion healthy living app where health goals can be tracked. However, new user retention and longer-term engagement can be challenging so users need help in nudging healthy behaviours in the right direction.

Solution

Loylogic worked with Irish Life to make MyLife more engaging through a series of incentivized engagement activity. For example, the creation of healthy lifestyle challenges allowed members simple and exciting ways to lead a healthier lifestyle across the year. A personalized healthy challenge is designed (i.e., marathon run) and participation is incentivized with points and also a chance to win a top prize (i.e., Apple Watch).

Challenges are easy to find and instantly activated from the MyLife app. Points are fulfilled as soon as the challenge criteria is met and selected prize winners are notified in-app with a claim code that can be redeemed in the app's native reward shop.

Impact