Irish Life is an insurance company that wanted to grow deeper brand engagement by helping their community live healthier lives.
The MyLife app is a companion healthy living app where health goals can be tracked.
New user retention and longer-term engagement can be challenging so users need help in nudging healthy behaviours in the right direction.
Solutions
The creation of healthy lifestyle challenges allowed members simple and exciting ways to lead a healthier lifestyle across the year.
A personalized healthy challenge is designed (i.e., marathon run) and participation is incentivised with points and also a chance to win a top prize (i.e., Apple Watch).
Challenges are easy to find and instantly activated from the MyLife app.
Points are fulfilled as soon as the challenge criteria is met and selected prize winners are notified in-app with a claim code that can be redeemed in the app native reward shop.