Equity Bank Kenya wanted to revamp its Membership Rewards experience for American Express Green and Gold cardholders. The aim was to delight and engage loyal American Express cardholders with a tempting choice of rewards, creating an outstanding experience that keeps customers coming back.



Utilizing Loylogic’s award-winning e-commerce platform, Pointshub, Equity Bank American Express Card holders can now redeem their Membership Reward points through a relaunched portal with access to a wider variety of premium gifts, electronics, merchandise, and travel opportunities. Members can also choose to donate points to charities around the world.

Through Loylogic's Rewards Hub solution, Equity Bank’s American Express members also have the choice to pay with points, or with Loylogic’s patented points-plus-cash payment feature, providing members with greater flexibility and choice when collecting and redeeming points.




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