Developing a unique loyalty and rewards program for travel trade partners worldwide

Challenge

Visit Oman has a remit to increase tourism to the country, and as part of its work was looking to introduce a new loyalty program to its valued travel trade partners. The organisation sought a seamless and engaging loyalty experience that would enhance the overall satisfaction of travel agents, through a program that is truly unique and tailored to their needs, that effectively incentivizes sales of online bookings and in-destination purchases.

Solution

Loylogic partnered with Visit Oman and ASP Online Software to launch an innovative Points-as-a-Service (PaaS) reward program for international travel trade partners. Through this partnership, ASP's Topseller platform was integrated with Visit Oman's Internet Booking Engine and Loylogic's Ultimate PaaS redemption platform. The platform enables points to be collected seamlessly across multiple channels and touchpoints, including online bookings and in-destination purchases and effortlessly redeemed.

Points can be redeemed from a global selection of inspirational rewards, provided by Loylogic Group’s unparalleled proprietary network of strategic merchants and private label partners, providing travel trade partners around the world with the perfect motivation for promoting all that the Sultanate of Oman has to offer travelers.

Impact