Engaging low balance members with exciting monthly redemption offers
- Middle East
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- Jumeirah One wanted to engage members in rewards earlier in the lifecycle to build the cycle of earning and burning.
- Insight showed a significant segment of members were unlikely to achieve reward status and would churn without meaningful engagement.
- A Jumeirah One branded monthly raffle was launched to drive more fun and engagement from lower balance members.
- Each month an exciting new raffle prize based on customer aspirations and seasonal themes is promoted.
- Members can purchase a ticket from as little as 200 points and purchase as many tickets as they wish.
- Members are kept up to date via email, raffles page and mobile app notifications.
- The lucky winner confirms their details and their rewards are fulfilled instantly through the Loylogic reward network.
- 15%+ growth in mileage redemptions.
- Lowered the average cost per point of redemption due to low redemption cost.
- Increased customer satisfaction for members with lower balances.
- Incremental sales in the reward shop for engaged customers.