Engaging low balance members with exciting monthly redemption offers

Challenge

• Jumeirah One wanted to engage members in rewards earlier in the lifecycle to build the cycle of earning and burning. ​
• Insight showed a significant segment of members were unlikely to achieve reward status and would churn without meaningful engagement.

Solutions

• A Jumeirah One branded monthly raffle was launched to drive more fun and engagement from lower balance members.
• Each month an exciting new raffle prize based on customer aspirations and seasonal themes is promoted.
• Members can purchase a ticket from as little as 200 points and purchase as many tickets as they wish.
• Members are kept up to date via email, raffles page and mobile app notifications.
• The lucky winner confirms their details and their rewards are fulfilled instantly through the Loylogic reward network.

Results

• 15%+ growth in mileage redemptions.
• Lowered the average cost per point of redemption due to low redemption cost.​
• Increased customer satisfaction for members with lower balances.​
• Incremental sales in the reward shop for engaged customers.