Enhancing the financial wellbeing of customers by incentivizing the right behaviors

Challenge

• African Bank involved Loylogic in project to launch a truly unique loyalty program in South Africa.
• African Bank wanted to leverage their Audacious brand identity and make a real difference in the communities they serve.

Solutions

• Loylogic in collaboration with Pinnacle Rewards designed a loyalty program to meet the needs of accessibility, inclusivity, and measurability.
• Members are incentivized for positive financial behaviour, such as customers improving their credit score and continually making payments on time.
• Members are nudged towards more cost effective and rewarding services, such as earning points on debit card swipes rather than costly ATM withdrawals.
• Loylogic provided the loyalty commerce platform, a phased roll out and advisory projects to execute the client vision.